Summary 4 steps to gaining high intent leads from LinkedIn Groups - YouTube (Youtube) www.youtube.com
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Speaker 0 Hi, everyone. Welcome to Dex state once again. While we wait for the rest of today's attendees to join us, let me introduce myself. I'm Joe Henderson, 1 of the members of marketing team at Z soup, for more regular attendees high again and for those of you who are attending a webinar for the first time, a very warm welcome. We run webinars every 2 week they're always focused on Linkedin outreach and how users can get more out of their lead generation activity.
Speaker 0 If you need to Linkedin automation or haven't tried us, seat yet, then please make use of our 2 week free trial. It's completely free and you'll have access to all of the features covered in this session. I'll add a link into the chat. When we get going. A few points to tonight before we welcome Taiwan to the stage, you, our lovely audience will all be on mute But I do know that you will have heaps of questions today, I'm sure.
Speaker 0 So please add them into the questions box as they pop into your head. Gil, who's also on will answer as many of the questions, Ducks related as we go as will. And we'll leave obviously the best questions for Tyrone and we'll answer those at the end of this session. So please make sure you stick around to hear the answers. Our sessions are always recorded and we'll email them over to those who attended a few hours after the session has finished.
Speaker 0 All of our sessions can be found on our website as well. So if you you haven't taken a look already head to our pages once we finish this session, you can get your hands on all any of our previous recordings. Now let's talk about today. Ty Giuliani is Australian entrepreneur based in Tokyo in Japan where he's been living for over 20 years. He's consulted with multi billion dollar global entities including a few you may have heard of such as Amazon, Google and Apple to name a few His business selling made social focuses on bringing this global expertise and corporate giant success to everyday entrepreneurs like yourselves.
Speaker 0 And this is the fourth time that Tyrone has hosted a session with us and put simply that's because his breadth of knowledge and expertise in social selling is just immense. I'll send links out to all of his previous sessions once we get underway. But if you're looking for inspiration and proven methodologies to transform your business using Linkedin lead generation then tyrone on absolutely has it covered. We love his sessions because they're always so uplifting, and we always walk away with a step by step. Practical guide on how to engage prospects, nurture connections and fill our sales pipelines.
Speaker 0 And today is no exception. The session today is on securing high intent leave using groups. And with that in mind, I'll stop looking and our I'll hand over to Ty and we can get started.
Speaker 1 Great. Thanks, Joe. Welcome, everyone. Photos me. Unfortunately, it's thinner eye in that photo sadly, but it is me.
Speaker 1 Today, we're gonna talk about high intent leads. So before we get started, I've got a question for you. So you know how you go into Linkedin, and you can construct a search, You run that search, you then get that list of all these potential prospects, then you go, get your template message, you smash it out to everyone and then you wait. And and you wait, and you wait and not much happens. Right?
Speaker 1 Not much happening. Not many answers, not many questions, not many conversations started. It's pretty demo on Linkedin. There's Well, I solve that problem in particular for my clients. See what I do is I get my clients to focus the right amount of time and energy, according to the type of prospect we're going after.
Speaker 1 And then we craft the right type of message framework, not a template that we can use. So we're always getting the right message to the right person at the right time. And this is really critical because people... I think are doing it wrong, and the results kind speak for themselves. Now, I coach kind of 9 key projects to win client.
Speaker 1 And with all of these kind of 9 key projects. There's multiple tactics within each 1. And today, we're going to look at just 1 of the multiple tactics within just 1 of the 9 key projects. Now not to tease you guys, but and I promise my clients, I wouldn't talk about these other tactics. But within this key project that I'm gonna teach you today, we have 2 other tactics that we're...
Speaker 1 We've been testing and we've been refining and working on, and we kind of cracked it. We are seeing 55 plus percent message returns and conversations started on coal traffic. Traffic. There's never seen the the client before. It's the first time.
Speaker 1 We're still getting 55 plus percent. On warm traffic, we've now over 85 percent message returns. I can't talk about those ones today, but I talk about 1 of the other projects. But just like you, my clients really wanna only deal with people that have intent, intent to solve a problem and hopefully, you have that solution. You know, people wanna spend the bulk of their time, on high intent leads.
Speaker 1 That's where you have to start moving towards. You don't wanna be digging around in Linkedin on people that have no intent of ever behind what you're offering. So That means we've got to kind of observe behavior, and we we look for certain triggers that show intent and we've uncovered the best intent triggers. And just 1 of the multiple triggers I'm going coach today is the group membership and we're gonna go through the group booster today. Now I know what you're thinking, groups are dead and you're not wrong.
Speaker 1 Yeah. But I also bet, and you're not in over 3000000 groups that’s exist in Linkedin. So yes, some of these groups are dead. But there are pockets of gold. See, we have to remember that depending on the group and its purpose, It actually might be full of people that had an issue or a challenge or in need and joined that group with the hope of finding some information.
Speaker 1 Now it's your time to get into the group and rather than just give information, we want you to present solutions. What I'm gonna do today, I'm gonna give you a step by step on how to do just that. I'll talk about the setup of the strategy first, some background to that. Then I'm gonna show you the key parts to the process, the exact key parts to the process. And then I'm gonna talk about the delivery, of the process and give you the exact steps for the delivery.
Speaker 1 And then I'm gonna show how duck soup can kind of super charge all of this. Okay? So let's get right into it. So the setup for our groups, The great thing about groups now is you can join up to a hundred groups inside Linkedin. So absolutely, hit 100 groups.
Speaker 1 Okay? Don't hold back, get in there. And there's so many good reasons to do this later on besides just this group booster. But later when you're doing searches, you're able to search within groups, it's just fantastic. So 100.
Speaker 1 Now if you go out and start trying to connect to some groups, you might it might say, hey, you can't join anymore. And that generally is because you can have only 20 pending requests. So some groups are inactive or sometimes the admin are a bit lazy or there's a, in a number of reasons. If you've got 20 outstanding requests, it will... Say, hey, you can't do it anymore.
Speaker 1 If you wanna get into it, you can't wait for these people to get back to you, then just withdraw your request and then get, say you know, go to the next group to join. So considerations for joining the group. There's a few things I like to look at and I get my clients to look at. The first 1 of course is activity level. Yes, groups can suck, they can be just dead quiet, but again, of course there are 3000000 groups on Linkedin.
Speaker 1 You know, even 100 is just you know, a splash in the bucket. So we wanna to look for, of course, activity. We want to look that’s the group is alive, that there are posts going in there, that's important. Yeah. We don't wanna get this the last post was a year ago just move on.
Speaker 1 We want look at the demographics of the members, okay? A lot of these groups, you'll find that there's a lot of people like you that don't belong in the group, except that you wanna kind of get people who should belong in the group. So have a look and make sure that there's a good balance of members that’s your actual ideal client personas. Okay? You wanna you wanna make sure that’s stacked in your favor.
Speaker 1 The other 1, make sure that’s someone actually monitoring and administration, you know, administering the group. If no 1 is in their controlling it, these groups get messy, they get ugly, they get noisy and they get just full of spam, and that's the other 1. Try to find these groups where there's value post over spam. Okay? If it's just a massive spam fest it's going...
Speaker 1 You this strategy is going to be harder to execute on. And then niche niche niche or niche niche niche, whichever you like to say. You know, they always say riches are in the niches, which is true. As I mentioned, there's over 3000000 groups. So start to get a little bit more creative.
Speaker 1 With your searching for groups. Okay? Really, you might find 1 that’s they're very specific to a problem or a solution and they they're written in a certain way and they might not come up if you just say, oh email marketing. But how about email marketing for, you know, surgical clinics you'd be surprised out of those 3000000, There's a few that are quite interesting. So get in there and, you know, don't be afraid to niche down.
Speaker 1 So 1 of the beauty beauty parts of of a group. Well, I love that they are fully searchable in sales navigator with all the filters. So this may upset some people. But if you are on Linkedin and you are using it as a primary tool, for your prospecting, and you don't have sales navigator, get it It's like you're going into a fight with Mike Tyson back in the day with both hands tied behind your back. I mean, your ears are coming off.
Speaker 1 You know, you've got to have sales navigator, and you'll be able to... As I mentioned, you can search groups using... All the filters. It's amazing what you can drill down to. The other beauty is you can message group members inside a group, without a connection node.
Speaker 1 This is fantastic. Some of you might not have known that. But inside the group, yeah. You can have it... You can start a chat with someone You don't have to wait for a connection request.
Speaker 1 You don't have to wait for that to be accepted. The other thing is I find that you can do over a hundred. Easily over a hundred plus messages with high response rates, yeah, which this really allows for mass opportunities. And I'm not talking spam stuff. You'll see we don't do spam at Selling made social.
Speaker 1 You'll see what I mean, But you can do some high volume messaging. And the great thing about it, I can tell you now that your competition your competition when reaching out to these group members They are doing the same boring value vomit, or they're doing many me messages to these group members. I've done, yeah, 3 other webinars for for Dark soup. And I'd mentioned this in 1 of our webinars and as Josie, you'll send a link. The value vomit.
Speaker 1 This is the worst thing that I see on Linkedin every day. People think it's a personalized message. What a value vomit is is this. And you may be embarrassed because you may be doing this right now, but you think it's value. So what I mean by that is you find someone on Linkedin and you send them a message that sounds like this, D John.
Speaker 1 Hey, I saw you in the Abc group? I'm also in the group? By the way, do you have a problem with lead generation. Here's a download, a Pdf file that you can have about lead generation, and here's a video about the top 10 things you should do to increase your lead flow? And hey, why don't we have a 15 minute?
Speaker 1 Mutually beneficial a meeting. Here's my meeting link. Now all of that is a value volatile. You think it's valuable, but none of those people have indicated. They want any of that.
Speaker 1 Not only that but it's all about you. You want their time. You think it's giving them value. You don't know what you're giving. If you don't know if they haven't asked for it, by trigger by some kind of, you know, trigger event, all you're doing is giving them a value on it.
Speaker 1 It's all about you It's not about what they want. And your competitors are doing this over and over again. So stop stop that, if you're not doing it, don't begin doing it. So let's have a look at this tactic. How how do we get people responding to us in groups because it is tough to...
Speaker 1 To to to kind of crack. So there's a few different parts to this tactic. The first 1 is that we wanna craft a message that will contain a true value, value add, piece of content. So what I'm talking about is not a value vomit, It's not something that we think that they want. It's something that there's an indication that they want this thing.
Speaker 1 So we want to create a true piece of value. We also we want have a prompt prepared for our initial outreach message. Remember, these people are in groups. Many of them are in a group because they're trying to solve a particular problem. The group is about that problem or the group is about that’s information.
Speaker 1 These people are diamonds. We don't want to have 1 shot at getting their attention, problem we want have multiple shots at getting their attention. So we've got to have a prompt prepared. We then need to craft a second, value add content message. And of course, with that, we need a second prompt message.
Speaker 1 Okay? So as you can see, I'm I'm about trying to get people to take action with value doing multiple follow ups. We don't wanna just hit them once and say, well, that’s game over. It's not how you make money on Linkedin. And the last thing we need to do is we need to make have some kind of transitional statements that are not sales.
Speaker 1 They're not spam, and that kind of helps get us a response. So they're the parts of the tactic and let's have a look at what the value piece 1. Now this is what we've been testing. So value piece 1 So remember, this is the first part. Value piece 1, we want to ensure that we are giving true value.
Speaker 1 This is something that the group member, has joined that group for. So don't give them value that is all about your solution that in the group for a reason. They want information from that group. They want a solution from that group, So let's do that. Let's make let's be congruent.
Speaker 1 It's really, really simple, but no 1 has done this to me in nearly 20 years on Linkedin. What we wanna do the first value piece is we wanna make a curated collection, right? The top 5, the top 10 posts from the group. And with this, so we wanna take a screenshot screenshot on it Explain why we do this particular do it these steps really important that you do it this way. So we wanna go and find these, you know, 5 or 10 posts.
Speaker 1 I found 10 to be really hard actually to get. In in many groups. And I test it with 5 and I test it with 10, We got negligible difference. So 5 is enough top 5 posts from within a group. Okay?
Speaker 1 Now many people join groups for a particular reason. They find it hard to stay up to date you know, on on what's the best on offer inside a group. So you're doing them a favor. Right? And like, just think of the groups that you've joined, when's the last time you went and searched through you know, 3 of the groups that you join.
Speaker 1 I mean, I rarely used to go back and look at groups. Okay? So where what we're doing is, you know, they're not We're going to take advantage of this fact. That they had a problem. They joined the group, but then they kind of fell off the map and didn't pay attention to the group.
Speaker 1 So you wanna be the curator. You wanna be the person that comes in and solves this. So what I do is when selecting the post, I recommend doing screenshots of the post. This is for the value p 1. Do screenshots of the post.
Speaker 1 Find the post that are on topic to the group theme, you know, if the group's about Abc, don't go and find, you know, posted about D and F. Right? People join the group for a particular reason. Especially if it's a solution based group. So find on topic.
Speaker 1 Right? Try to find those that’s a heavy engagement, both comments and likes. Now again, this can be hard if there's not much activity in the group. But this second or the third part, if it's interesting for you, really interesting, great. If it bore you, it's likely gonna bore them.
Speaker 1 Okay? So don't just like, this is not like go through and just... Okay. If 5 post we're done. Really find the gems that are in the group.
Speaker 1 You want find those gems. Find a variety of things where possible. Within the group theme. Right? Say that’s a group is about hiring.
Speaker 1 Well, maybe it's about retention. There's post to about interviewing techniques. There's a post about job boards, you know, within the group theme, try to find a variety of themes. Post What I find works really well, any kind of graphs and tables of kind of shocking or unexpected data, that works really well. If you find posts that’s are I really like, wow, that's an interesting graph.
Speaker 1 I mean, you know, you see those, think visual appeal of the document you'll be creating to. Okay? So you want people to... When they see this, they they're getting hit with visuals, it's stimulating them, they're not gonna just be like, okay, you know, this is this is just AAA whole heap of text. Yeah.
Speaker 1 Now a lot of articles are shares of videos. Right? You'll see a lot of sharing of videos or articles, what I like to do is kind of dig deep and find the original thought pieces. Now it can be harder than you think, but It's it pays off if you can go and find their original piece as well whoever posted it and take a screenshot of that. So screenshots in the value piece are critical.
Speaker 1 Now with these screenshots, what we like to do, screenshot the posts and order them onto the document. At the same time, okay? As you start to do screenshots of these posts, At the same time, copy the text of the post and put them in a separate document. We're gonna use that later. Okay?
Speaker 1 So screenshot them and then also take the text and copy and paste it into a different document. At the top of the document of the screenshots, put a nice title, something that stands out. Put the group name. So it's like Ty group, top 5 posts. And that's some kind of outcome statement.
Speaker 1 So it could be like this direct marketing group's, top 10 that’s on how to triple open rates. So try to use a hook Okay? Try to use a hook where people are like, oh, great. This is an outcome as well. Not just, you know, top 5 post people are.
Speaker 1 Right, give them give them the outcome statement. At the bottom of your post, you know, put some kind of outcome and your social, some statement of of a problem that you solve. So I would put something like this cr by Time Giuliani, something made social, Linkedin sales funnels that provide your business with non opportunities to sell your services email too, blah bye bye. That's all I put now. I'm not claiming these that’s some mine.
Speaker 1 I'm not doing any of that. I'm not breaking copyright rules, this is, you know free. This is you're in in the clear with this. You're c a list. Okay.
Speaker 1 Nothing is... You're not breaking any law here. So don't worry about that. And then simply save the file. Into a Google Drive or if you've got some other kind of share link.
Speaker 1 So this is the value piece 1. Okay? It's gonna be a document. It may be depending on the post. It could be 3 to 5 pages 1 usually around 3.
Speaker 1 Again, it's gonna have the gray hook title and it's going to have your little call to action disguised, as just a statement an outcome statement. Okay? Make sure you put that’s outcome statement. You want people to know, oh, this is from him and he did this Oh this is from her and she did this. Okay?
Speaker 1 So that's the value piece 1. We're Look at the value piece 2 next, and then I'm gonna show how we put this together in process. A case so stay with me. The value piece 2 is really critical. With the text copy of the post, we wanna produce another piece of content.
Speaker 1 Because as I said before, we want to have multiple that’s of this apple. I like to at least whenever I do outreach to someone who's a high intent lead, and as I said, group is 1 part. We have 2 other that are higher converting, high intent leads their diamonds. We wanna to treat them as such, and we want to have multiple chances. So this second value piece is really important.
Speaker 1 So with the text of the copy, we want to produce a piece of content that we can use for follow up. Okay? And it gives us another opportunity to open a conversation. In sales, we always hear. Abc b c, always be closing.
Speaker 1 But on linkedin, it's gotta be AB0, always be opening. Every day, be opening conversations. So what I want you to do with the text is I want you then to take each post separately, pull out the main learning and put it in point form. Right? Now you can run it through a Ai tools if you want, tool or you can even make summaries of them.
Speaker 1 Right? So there's AAA site called Sloppy Joe. That’s a great name. It's a free tool. It does great summaries of folks You can also use Chat Gp and all the other ones.
Speaker 1 But what you wanna do is you wanna take out and make a document with the key learnings. Right? So you've got a nice document, that’s showing key learnings. Again, insert a title and again at the bottom include your details and out. Statements of what you do and finally save that copy into a Google Drive.
Speaker 1 So now you've got your 2 pieces. 1, come the actual physical representation of the post 2, you've got this nice summary documents, got 5 summaries of the post. Taking out the the core learnings from the post. Yeah? After that, this is how we deliver it.
Speaker 1 So this is what we wanna do, First, identify the group members you want reach out to. And that sounds obvious, but people kind of stuff around with this. And they just slam out to everyone. And again, you just reduce your open rates, you you get into conversations with people you don't wanna get into. You get people saying, oh, why are you sending me that?
Speaker 1 That's Buddy. Rubbish blah blah, you'll get you'll get hate, just know that. But first try identify. Now you've got 2 a couple of choices here to do this. 1, you can locate them 1 at a time in advance So you can bring up a group in advanced search and sales navigator, and you can search inside the group and search for an individual.
Speaker 1 So Right? When you're searching like this, inside the group. You can message that person directly without being connected. The problem or the con of this of this approach inside the group is that it's time consuming. Okay?
Speaker 1 The pro is that the message is getting in their inbox. Okay? So again, you pull up the group and you use the advanced search and you you literally have to go through each person. But each person, you can just message directly. Alright?
Speaker 1 So that's the first choice that you've gotta to make The second choice is you can identify an advanced search and then you can save people to a list. Alright? So you can take people from the group, you can put people into a list, Then using automation, using our friendly tool duck soup. You can send a connection note with a specific message to each. Now I'm gonna show you the messages.
Speaker 1 So don't worry. Obviously, the con of this is you need to connect first before messaging rights. The pro of this is that this actually can be quite quick. You you know, you can you you can do this yourself or you can have a researcher or do this or another resource. But you can just have it in a list and start connecting.
Speaker 1 So it's up to you. See which 1 works for you. See if you wanna have the... Group open, start messaging, or see if you wanna build your list, have a really, really clean list of perfect ideal client, Persona put them in the list and then connect with them. Now for direct messages, the flow is gonna be like this.
Speaker 1 If you go with process 1, So as I said, you've got 2 choices. If you go with process 1, you're gonna have the main message, with the value 1, you're gonna have a prompt. And I'll show you these. Don't worry, but this is the process. Main message with value 1, prompt message value 2 prompt.
Speaker 1 So we're gonna have 4 bytes of the apple with this 1. For process 2, it's gonna be connection note. Message with value 1, prompt message with value 2 and prompt. Okay? So undoubtedly gonna need to go through the recordings again to take this But this is the steps that I want you to take.
Speaker 1 It will work for you. So where are we? Alright. So the overview... Let's go on the delivery, how we're going deliver.
Speaker 1 But with the delivery This is the message that I want you to use. Message 1 with value, Hey, John. Whoever the person is. If you like me, I'll use Get, John. You know, I like to be casual on Linkedin.
Speaker 1 If you are on casual, people stay casual. People talk to you casually. Makes great for business. You start really formal. I find a lot of people out of South Asia, way too form.
Speaker 1 Way too formal. We don't talk like that in in k in in business English so try to keep it at a at a pretty casual turn, but I would use this. Hey, John. Hey, we're in the same. Know, we're in the group group name together.
Speaker 1 I just put together a quick sheet with a top 5 post from the group that show give an outcomes statement. Right? So again, we mentioned the post show something. Here's a link to a copy if you'd like. And just chuck that link in there.
Speaker 1 Now you'll be able to send this to hundred people a day inside the group. Not you're not gonna get ding because what you'll notice, you'll get a lot of people responding. Now of course, if people are inactive, you know, you'll see that some of these messages, they get responded like, 3 months later. People, oh, things. And you're like, well, that person didn't come.
Speaker 1 And having said that, this is why I like another trigger event, We use event trigger events and it's people right then and there and it just converts like magic. But as as I said before, this is a group, at least, we wanna use these groups. We don't want them to write waste. Now the prompt we can follow up with a prompt. Hey, did you like those posts?
Speaker 1 And, you know, do a little bit of a t's number 2 really had me thinking. Right. We wanna kind of create curiosity, so they're like, oh, so if you don't hear from them, if they don't respond and say, hey, yeah. Thanks That was really cool. Prompt them.
Speaker 1 Okay? Again, create that curiosity. Now if you get no response from that, I do a follow up with a message 2, member 2 value 1. Hey, some people ask for a summary of the 5 pope. Here's a 1 page that gives you the again outcome.
Speaker 1 Here's the link. Right? So that's the the value piece 2 that I mentioned. Right? So again, we're on the same theme.
Speaker 1 It's about what that group is about. They're in the group. They chose to be in there for a reason. We're giving them value that they're putting their hand up and saying this is what I wanna learn about. It's not how stuff.
Speaker 1 It's the stuff that they wanna learn about. Then you can have a final prompt with him where you can go something about, how about that summary? Did you find 0.4 as useful as I did? Again, you can be kind of casual with it. And this has given us you know, 4 chances, open a conversation.
Speaker 1 Yeah. If you're doing a lot of this, if you're doing this manually, if you're not using That’s sip to automate, now and I'll show you how we can automate that next. But, you know, I think after 4 prompts. They're just a cold black dead heart. Some people are just like that.
Speaker 1 Move on, especially if you've seen that’s they've seen the message, and there's not response. It's just like, okay. You know? And again, remember, although these can be high intent in terms of they they wanted in the past, to solve that’s solution. Some people are just not gonna be active.
Speaker 1 Alright? Some people just don't respond to things. To just move on. You know, we gave our we gave our our bishop. Now for delivery of the process 2, Dac soup turbo.
Speaker 1 Know if you're using that or the advanced 1, you can create a drip campaign, which is just awesome. And the drip campaign. You're just gonna have your connection note. Hey. Hey, you know, name we're in the group, name group together.
Speaker 1 I just put together a quick sheet with the top 5 posts from the group that show outcome or send a link. Now this is important. I'll send a link to the sheet once we get connected. Okay? So the Tac agreement basically is, you accept, I'm gonna send you the the stuff.
Speaker 1 Right? So make sure you include that. Now you've got 300... I think that's a 3 characters you can use, it will fit in. This is your connection note.
Speaker 1 Right? So the great thing about this as soon as they do connect, boom, you can just smash over the... Hey, here's a link to the sheet I mentioned. Right? So we use it in the connection note.
Speaker 1 Same thing. Hey, did you like the post, you know, you want that curiosity. Does that get you go in? If you get no response from them, boom hit them with the value message to, hey, some people ask for a summary. Boom boom boom 5 pager.
Speaker 1 There we go, hey, Herbert, the summary did you find 0.4 is useful as did. Again, create that curiosity. Okay. So this is for process number 2. Now the beauty of these guys, if you are...
Speaker 1 Using Duck soup, you can fully automate process too. Now if you're not familiar how to do this, there is the drip, create the Drip campaign video. I think you'll be able to click on this later and and go to that or you're better able to search for it. But these 2 videos we'll show you how that you can create a drip campaign. So what I just showed you, you can automate that and then you can enroll people into campaign.
Speaker 1 So those videos boom. It's done for you. You can just run that every day. Someone doesn't respond. The next day, boom, hit them with the next 1.
Speaker 1 Someone doesn't respond boom, hit them with the next 1. So it it allows that follow. You're never gonna drop the ball. And as I said, you'll be able to, you know, hit these groups hard. Now, obviously, you have to go through a transition Now once you have opened the conversation with someone, you've got to be on them.
Speaker 1 Right? So if someone responds it says, oh, yes, you've got, you stack obviously, but you've got to go into transition. If you feel the need that you've got to get more rapport with someone So what I like to do is once I've got someone, I've given them something. We've got a little bit of reciprocity. The kind of owe us an answer or 2.
Speaker 1 Right? Don't you think you've done something for them with our other high intent event based, line. We have a different type of value piece. It's just bloody awesome, and it just responds. 55 plus percent just respond to.
Speaker 1 It's fantastic. Line but sometimes with the groups because these people are a little bit different. You might feel you need to get more rapport. I recommend using the pink suit method, with these people. If you haven't done that, just search Duck soup, Ty Webinar, Joe's gonna put it in there...
Speaker 1 The webinar that I talk about the the pink suit patent interrupt in irr irresistible question is that webinar, Dax suit Tone. Not how to w your sales funnel with Linkedin automation. So that will give you the pink suits. So I recommend after you've got that prompting, do the pink suit on them. So just briefly it makes it about them.
Speaker 1 Every time we communicate with someone, we wanna make it about them. So that patent interrupt is going to be an image from them, something about them, for example, if they own their own company, and you notice they've got a really cool logo, screenshot the logo, everyone has a logo making story. So screenshot the logo. Hey, Love your logo. Did you design that?
Speaker 1 You wanna ask an irresistible question a question that’s can easily answer? Another example, maybe you do a quick Youtube, you go to Youtube. If you're going after owners of companies or presidents or Ceos. Go to Youtube. Put the person's name and put their company name.
Speaker 1 You find a video of the person. It's a 20 minute video, go 10 minutes into the video, do a screenshot of their face, slam that into messenger. Ask an irresistible question. Hey, I'd love the point you were making. Have you always been that comfortable camera, you wanna make it about them and irresistible.
Speaker 1 If they're... If there's a company blog by the Ceo, fine, go to the blog, go 3 months back, go to the bottom of the article. Screenshot, the last paragraph. Ask the question. Hey, this was a great point.
Speaker 1 Got another 1 coming. Okay? This is how we transition our conversation. So that's all explaining that webinar. So I recommend you you go into that.
Speaker 1 Then you can go and make your transitional assumption question to enable you to pitch up, you know, to pitch. So I don't know how you do it. I have a certain way. How I move someone from the Pink suit, how are then transition, whatever you're doing, you know, you use, I don't wanna go into this 1, but I use a certain type of question to get them to them respond and then we get them off linkedin in. Now you got to remember, the majority of people will not be ready for your offer.
Speaker 1 Right? So the other thing that you wanna do, if they say, are, no. I'm not... Be not ready yet or blah blah blah, get permission to nurture them. This is also there's another Ducks video where we talked about the nurture sequence and this can get a 85 percent response rate.
Speaker 1 That’s awesome, get permission to nurture. So if someone doesn't fit, Right? Just say, you know, get that permission, enter them into your list and run the nurture sequence on them. Okay? People need time to become, you know, more aware of you.
Speaker 1 They need to go through that node, like and trust process. Okay? But remember, you know, we've sourced people from a group expressing interest in your offer, you know, there's a solution and you have that solution. So everyone you speak to that is an ideal client they fit, but there are no no just means not yet. Put them in your nurture list.
Speaker 1 Okay? I have a sequence called the 01:10 4. It's also in that Duck soup webinar called the Linkedin nurture sequence. Okay. So search for that.
Speaker 1 Joe will put a link to that. And that will help you with your transitional and help with your nurturing. Okay? So that's the the group booster. Try it out.
Speaker 1 You know, you've got all these people sitting there. I for my clients, as I said, we've got a number of outreach high intent outreach processes, I would dedicate probably 5 to 10 percent of outreach reach on groups. The other stuff we use our other ones on, but you know, the groups, they are a great source of of of of talent there for you. You've just gotta go in with the right messaging. And again, if you're if you, you know, have struggled...
Speaker 1 You don't know other trigger events, you don't know how to do other sourcing, then you can go to this 1. It's a great 1 to kind of lean into. If you want to learn more about Linkedin sales funnels, if you want to learn the other 9 projects, that we do to make a funnel, you can reach out to me here at admin at selling made social dot com. That goes to me, not my admin so or go to me. Questions, I'd be to answer anything you have.
Speaker 0 We do. We do have lots of questions. And let me just flip onto to the screen that I need. Thanks Tyrone. That was awesome as ever.
Speaker 0 Right. Let me get started Gil. Can I also ask you just to keep monitoring them while I'm bla away because I love the multitasking, but I'm not the best at
Speaker 2 Of course?
Speaker 0 Thank you. So we've got loads questions that come in then. I'll just start the first 1, you mentioned this can be done using sales navigator, Does this mean that you can't access the groups. If you are using free linkedin.
Speaker 1 Yes. You can access the groups using free linkedin, you... You... Just with sales navigator, you're able to conduct a search within a group using all the filters. So it just gives you that extra punch and ability to drill down on and be very, very specific.
Speaker 1 But you can run this with just the free 1.
Speaker 0 Okay. Great.
Speaker 2 Just also I just... And I just also add in there that if you've got sales and have, you can see the population of a group without being the member of it.
Speaker 1 Yeah. As well. Yeah.
Speaker 2 Yep. So that's that's another benefit of of the sales nav. So yeah. Yeah. If if you've got sales navigator, you can search any population without actually having to join it.
Speaker 2 So that is another handy handy feature.
Speaker 1 Yeah. You can put a whole heap of groups in the search and, you know, only gonna search within the groups even if you're not a member, which is really cool.
Speaker 0 That’s really cool. Collecting articles, how long would you suggest a voting to that? Task. Because that was the... You discussed that in value piece 1.
Speaker 1 0, it's it's all, you know, to get 5, it can really vary... This is why when I first... Those doing 10 took me was a good hour hour and a half of going through. But this is... You know, if I'm looking how at the fact that, hey, I can get this out to 304 hundred ideal client personas.
Speaker 1 It's it's worth my time. So this is why I went to 5, you know, I'm inherently lazy. So I'm right 5, and then I tested Was I got the same response. So 5 is enough. Yeah.
Speaker 0 So like yeah. Silicon like an hour. So we're not talking days. We're not talking. Yeah.
Speaker 0 Okay. So there's been quite a few questions come up around. How do you actually post in groups? How can you quickly find the top posts in a group? And is there a way to search for posts that have had the highest engagement?
Speaker 1 Yeah. That’s. You can... I mean, posting in groups. Anyone can person a group that you a member.
Speaker 1 So that's easy enough to do. Again, if you look at the groups, you'll find unless you're putting stellar stuff in there, it's, you know, there's not much engagement. The way that I go in there is literally scrolling down the group. I mean this you know, you can try searching keywords within the group and stuff, but I find that it's just... I'm just visually looking for posts the...
Speaker 1 You most recent and the most active posts.
Speaker 0 Okay. So there's no automated way of doing that either.
Speaker 1 No.
Speaker 0 No. Okay. So that answers steve question, Christian question. Ga question and Heather's question. Chelsea asked, do you only send value piece to and prompt to if they haven't responded, or do you carry on?
Speaker 1 Yeah. If they haven't responded. I mean... What we're trying to do is open a conversation. This is all we're trying to do because I said, the the reason why deals never happen on Linkedin.
Speaker 1 That’s just conversations never start. You've just gotta open the door. As Then if you use the pink soup method, that gives you the a higher chance of response to that. If you've got good transitional, you get higher response. You just gotta to get that’s conversation started because then once They I started, and if they're like a a no or not fit, and then you go through the nurture sequence if you watch the other webinar, then you've got them on your nurture list.
Speaker 1 And 1 day, you will get them in a buy or die. Let's say you just... You'll keep on doing the nurture sequence. The key is the whole purpose of all of this is simply to get them to open up and respond. And then you...
Speaker 1 If you're running a full funnel team. If you've got a full funnel where you're taking care, your profile, your off feet, your social proof, you're targeting. Your engagement, your content, you're nurturing. It all works together. This is what I mentioned before, there's 9 parts and you'll see that in 1 of my other webinars with that’s soup, there's 9 pop projects in the in the funnel.
Speaker 1 All I want is to get hold of them because then later, I'm gonna drive them value. And I'm gonna make myself aware using my nurture tactics, my lead management tactics, my content, tactics, my messaging, It's not just 1 thing. This is again, 1 tactic of 1 project of 9. Right? So these...
Speaker 1 Are I've taken this out and this can be used independently, but when you have a whole funnel around it, This is when you convert people. Right? It's not it's really the person that you just touch the first time buys. Right? It's it's that nurturing sequence, then becoming aware of you.
Speaker 1 Them seeing your micro influencers know like and love you. Them seeing that you have these groups of people that are commenting. It's it's the whole whole funnel.
Speaker 0 The whole piece. We are absolutely. Adam has asked when creating a Drip campaign with those messages. Are there durations that you recommend? So
Speaker 1 a day. A day that. Just keep it short. You know, I see these people that are, like, I would do it 5 days, drip and listen, if you were a networking event and you walked up to someone and said, hi, I'm ty and then turned around and walked away and then come back an hour later. I do Linkedin and then turn around and walk off up and come back and now and let people what is he doing?
Speaker 1 Keep it a day, day, day. Yes, you know, some people aren't going to see it whatever. But I just wanna get results. Right? So there's no need, like, 5 days, 10 days, just banging out that day, the next day do the follow ups, the next day of the prompt.
Speaker 1 You know, give it done.
Speaker 0 Yeah. Okay. Is this a kind of your pink suit methodology isn't it where we talk about, you know, be the Phase b in the really know do is if you are physically there, rather than
Speaker 1 Absolutely lovely.
Speaker 0 Teaming through the... Yeah, through the through the words of a of a letter already or whatever. Right. I'm now these are the ones I haven't field it. So bear with me.
Speaker 0 Could you remind us, please? How many messages does Linkedin allow per day for group members? Is it different?
Speaker 1 Now you'll be out... You know, I... I've done over a hundred hundred and 50 a day for weeks set of time and never gotten any trouble.
Speaker 0 Cool.
Speaker 1 Are she getting a getting a decent response rate. Right? It it depends as I mentioned our other high intent 1, we're getting over 55 plus percent, on cold traffic, Linkedin sees all these data on the background. And when most people are getting 10 percent return rates, 5 percent return rates. You're looking pretty good your accounts can pretty do it.
Speaker 1 Alright? So they're like, wow. Okay. Well, let these people let this person continue.
Speaker 0 I have a question here? How often do you refresh the top 5 lists I guess, is that... That’s that something you do on a weekly basis perhaps?
Speaker 1 Yeah.
Speaker 2 I mean you...
Speaker 1 Wouldn't... You're seeing the group, you won't have enough. You won't have enough activity. I mean, this is why join a hundred groups and and run it out. If you've got a really hyper Dev group and there's a lot of content going out there.
Speaker 1 You know, yeah. You might wanna make it a weekly thing or or, you know, twice a month. Dev to do. When we do this for events, we do this event 1. I mean, we can run 3 or 4 of these a week.
Speaker 1 It's just it just gets massive conversion. So... But groups a little bit slower.
Speaker 0 Okay. That question was for Adam. This is Go. Is it worth posting poll questions to get some interest?
Speaker 1 Yeah. I mean, you know, whatever... You've got test things and see what works. I found that once you do it, Poll, then you still have... You've gotta have some follow up for that person.
Speaker 1 Right? There's gotta be... You You can't just have the poll. Like, okay. No.
Speaker 1 I'm gonna message them. Hey, thanks for joining... Like, you gotta think about. Okay. What?
Speaker 1 Why would they be responding to the poll? What's the poll mean? What kind of outcome? What what's the value piece that I could do? What I'm trying to show you here is like, just be congruent with, you know, why are people taking action and what's that next piece of content or that next piece of value that they matches.
Speaker 1 Yeah? But, you know, running polls, that’s gonna be something interesting. I mean, some of the polls are just lame that I see. And if you think of this is average It's below average. Right?
Speaker 1 Because we always think our content better than what it is. Right? So if you think it's average, it's actually below average.
Speaker 0 Thank you for that. That was Go question. Just bear with me. Once the conversation has started, how long after that should we do the sales pitch?
Speaker 1 You're doing... You you're moving it straight straight away. Like, this is the thing. You... You're doing the value piece and giving them something for a bit of reciprocity.
Speaker 1 Right? So you've got their attention. They're looking at that. They're saying thanks depends on what your transitional are. Right?
Speaker 1 I mean, we practice and train and test and test and test. So you know, I have the luxury of of coast hundreds of business owners and got all the data. So we know what works. If you're trying a transitional, how to move someone after the pink sue into how do I get them to talk about my business offer, you need to test that. And and and work out your best 1.
Speaker 1 When we do, like, the event base trigger, even with this 1 we're not, you know it's... We're not about high in intent. The the height of the intent I. E. When you know someone has joined an event or join a group very recently, and then and the...
Speaker 1 And it's very much about a solution that you have. You know they've got the problem. So you know, you don't wait weeks you know, this is this is a a fast action process. So literally, I'm in that conversation. I wish all of you could be planes as wow.
Speaker 1 But, you know, when we do events, particularly event triggers, the transition, I mean, it just... It's right then and there. And even with this, you know, transition into how you present your offer. Test until you get the best response, but don't leave these conversations on and on and on. If they're live right then in there, go through go through trans affirmative question, transition them more linked in as soon as you can.
Speaker 1 Like the longer you leave it, the harder it's gonna be.
Speaker 0 K. Good tips, good tips. What do we have here? Let me look. My leads open my sales emails, but they don't click on my website link in the email.
Speaker 0 Do you have any
Speaker 1 tips? Say again?
Speaker 0 My leaves open my sales emails, but then they won't click through on my website links. So this is our email the linkedin.
Speaker 1 Yeah. I mean you probably got a horrible message that's not interesting.
Speaker 0 Maybe go back over some of that’s tenants.
Speaker 1 Yeah. I mean, you you you've got to... No one's... This is what I talked about. No 1...
Speaker 1 Like, the response rate to... I dare say your message is something like a value on where you're saying, hey, you... I understand you have this problem. I have some other clients that solve it like this. We also helped another person that looks like this, and he's a link that’s have a chat.
Speaker 1 If it looks like that, that's why it's not getting clicked through. Because that's not it's not Linkedin inbox. It's Linkedin messenger. There's a big hint messenger. So I tend when I'm doing outreach, is, you know, I tend to try to follow conversation style.
Speaker 1 And if you look at the nurture... Sorry, if you look at the pink soup method, in particular in that webinar, you'll see very much, it's conversation bound. So that’s it's like this. If you met that person in real life at a networking event. Would you walk up to them and say, hi.
Speaker 1 My name's Ty. I'm the linkedin guy. He's a pamphlet. Look at my phone. Here's a video And here's my calendar.
Speaker 1 Can you circle when you can, you know, come and see me. You'd never do that. So don't do it in Linkedin. It's as simple as that. If you're sending this...
Speaker 1 Those messages, sales letters. It has to be pretty damn good to get a a decent response. You've got to start off as a... Conversation, especially on cold outreach.
Speaker 0 Yeah. That's really strong advice I think there for all of us. I'm just having a look at Gil. Can you shout up if there's any of the questions that you think... I've evo looked.
Speaker 2 Yeah. I mean, lori was asking you about more examples of the pink suits. I think the thing to do is just go look go look at the other webinar there. Bill's just asks and this this, of course, is the 64000000 dollar question What would be the average conversion rate should I expect using this strategy? But there's a lot a lot of variables in that.
Speaker 2 Of course, it depends on how well you target peter. But I'll let I want take over that’s.
Speaker 1 Yeah. There is. You know, the... Out of... If I look at all intent leads, the group 1 is the lowest conversion in terms of know, this is why I say, I I had my guy spend maybe 05:10 percent of their time using groups.
Speaker 1 And we... They got the best results when it was the factors that we mentioned before about being niche about being active, those ones can... You know, can convert a better, but it. It ranges because if you're in a group of finance people as opposed to group of real estate people. But what I found is, when we have approached it this way, you know, we actually got those responses at the higher level than, you know, just a a cold outreach and it's using a a pool of people.
Speaker 1 Now, again, you can pull up a filter of these people and you can fill to people who are hyper active, you can filter to people who have posted the last not 30 days. There's a number of filters that you can do and that increases your conversion. What I can say definitely on on the event 1 because that 1 works right across the board, we're seeing 55 plus percent. On warm stuff with our pre warming 85 percent On this 1, it can range from 10 percent up to 30 percent up to kind of 40 percent and I've seen it range, you know, even me doing it just based on the type of on the type of person. But if you see a group a pool of people in 1 place and they're ideal, right?
Speaker 1 Better than anything, if you just do a code outreach doing this, we'll get a better result. And you can test it. You can try it out yourself.
Speaker 0 I think that’s pretty much it in terms of the questions actually, which is brilliant because we kind of bang on time there. So let me just swim back to where we're at. Hey, Jazz.
Speaker 2 Oh I'm still here. I've not run away.
Speaker 0 Thanks, Tyrone. I always... I find this question bit at the end, It was quite tough because I always trying to read the questions and listen to the answer and sound engaging. So Ty... After a bit kind of mh.
Speaker 0 To somebody yeah...
Speaker 2 Jojo Joe.
Speaker 1 Before we
Speaker 2 do any any further ronald asked to christian. Sorry. Back okay. Do you believe in reserving an inbound pitch and inviting the picture to talk if it makes sense? If they only want to sail, I move on to you.
Speaker 1 Say say that again?
Speaker 2 If you believe in reserving an inbound pitch and inviting the picture to talk if that makes sense. Really inbound pitch, somebody something coming to you and and then doing something the the other way around if you like. I think that's it what Ronald intends with that question.
Speaker 1 Yeah. Confused by that. But if someone's inbound to me... Yeah. Yeah.
Speaker 2 What what's your strategy on engaging with people who are inbound to you. Here we go.
Speaker 1 Oh, okay. So if someone... Yeah. If someone sends me a message, If they're an ideal client prospect... Oh I straight away, do the pink suit on them.
Speaker 1 So anyone that comes to me, what I tend to do and if they're like, oh, crap, this is a perfect client for me. What I do is I always put this sentence first because I... You know, some people will send a message and then they'll I'll forget that they sent it. And I'm like, who's this person? So I always will write at the very start.
Speaker 1 I'm happy to accept your request. Just to... So there's no confusion. And then I do a patent interrupt an irresistible question and I start my process on them. So when anyone comes into me, that I think is Ic for me, I I turn it around on them.
Speaker 2 Cool. Thank you. Sorry for the delaying getting that 1 to you, Ronald.
Speaker 0 Sorry. I think we were bit baffled by the question. Good that we've got that got that sorted and soft. Thanks Everyone. So...
Speaker 0 Yeah, I found some really good I always like your sessions Time because we always come away with a whole rim of pages stuff to go away and implement. Which is always really awesome. So thank you for your time. I'm sorry to get you up so late. It's time there is Is it 11 on my.
Speaker 1 So okay. Bear than master.
Speaker 0 They're early than last time. Yeah. It's thanks everyone for attending. As always, a quick reminder though gil is always on hand for booster sessions, technical sessions. You can have 1 to 1 with him.
Speaker 0 So to cover an du specific or linkedin related queries that you may have. There's a few of you, I know who put questions away during the session today, which it might be relevant for you to to reach out to charles and have a a want to 1 with him. Just a reminder again, we you always get the questions all the way through, but yes, For those who have attended, you will be sent a link later on today so that you can rewatch the recording. It will also be on our webinar. Tomorrow at some point as of all our previous webinars as well.
Speaker 0 And oh, nice hat there Ty.
Speaker 1 Probably
Speaker 0 So I think today, I'd like to give more of these caps. And as you can see, Taiwan beautifully modeling 1 there. We've still got Yellow. We've still got the blue ones. I think if you put go to g 2 and put a review in g 2.
Speaker 0 About today's session in particular, I'd like to hear what in particular, you found really useful, which piece of information you're going to act on, and we'll have a looked through those and the ones that we feel have been genuinely Britain with knowledge and thought, then we will get in touch with you so we can get the cap on its way to. If you could flip onto to the next slide, please. I'll let Gil talk through that 1,
Speaker 2 Yep. So this is 1 of the... Should we say most requested topics from our from our user base, how to use Linkedin automation safely, How you can use... Soup in conjunction with Linkedin, keeping your account safe, of course and give you all of the the tips and tricks that’s that we've built up over the years, That’s suit running for, yeah, 9 years or so not far about tenth anniversary. And, you know, everything that we've we've built up as as an organization on on how the linkedin algorithms work and how you can make make sure that you're maximizing your possibilities whilst not putting your linkedin account at risk.
Speaker 2 What we we'll be sharing all all the latest greatest information we have there. We have a blog post which I've shared with quite a few people during the the questions and answers which have been coming in as well on the same topic. We're constantly updating testing and reviewing all of that. But we'll be doing there getting 2 weeks done then the next webinar I was gonna be covering that as well than number stuff.
Speaker 0 And we'll be back at normal time then as well. So where the the later time is usual. I think it's also important to note for that 1, Gil. It's not just for people that use Duck soup, it's for anyone using Team how to stay safe and kind of best practice yes. And a guide.
Speaker 0 You.
Speaker 2 Be I... I've often have this conversation with people. If you do things manually on Linkedin and you're on there 20 fours 7 doing stuff manually, you can hear limits. You can find find where your limits are as well. So it's not just a case of when you're using automation.
Speaker 2 It's also when you're using the platform in general.
Speaker 0 Yeah. Fabulous.
Speaker 1 Just from from yeah. From my side, you know I've used Linkedin Ducks for years and years and years. Never been suspended, never been kicked off. The people that I have seen that have, it has always come down to user error. You...
Speaker 1 Or use a agree. You've gotta be really careful. If you're not setting limits. If you're not acting like a having a act like a human, you know, you can find yourself in trouble, but it it's never... I've never had an issue with it in 6 years, 7 years.
Speaker 1 So...
Speaker 2 Yeah. That’s it's 1 of those things if you only send connection requests, you're gonna you're gonna come on stock at some point. If you're if you're being a well rounded, should we say Linkedin community member, then of course, then you get much more possibility on the platform. But no, I think that's really useful and, it can't reiterate that enough time. You know, if you if you follow the guy the the guidelines that we've documented clearly, then then you should be absolutely fine.
Speaker 0 Yeah. If Perfect. So if we just had a few late questions come in, which is more to me. Yes, the presentation will be available. I'll get it sent across.
Speaker 0 You can request that from info at ducks hyphen soup dot com. And give me an hour so I can just hop and tailor it and I'll get it sent over to the support team. And yes, the recording will be available to all of you. And with that, I will say. Thank you very much, Tyrone on.
Speaker 0 It's been pleasure as way. And look forward to you speaking to you again soon. And goodbye and farewell to the audience, and hopefully we'll see you all again in 2 weeks to.
Speaker 1 Okay.
Speaker 2