Summary This Man Teaches Billionaires How To Think (Youtube) www.youtube.com
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n/a Never climbed that mountain before, and you're gonna resist it.
Jake So I'm
n/a gonna grab you by the scruff of the back of your hair, and I'm gonna drag you up that thing because I know how to get up there.
Leon This is the guy who billionaires and elite athletes call where they need to achieve the impossible. His previous clients, Kobe Bryant, Ronaldo, the Spanish royal family, and multiple billionaires. And some things he teaches seem weird at first, but they've been proven time and time again. So I tried to get in touch with him, and I did.
n/a Mr. Hendrick.
Jake Hello, Mr. Herman. How are you?
n/a I'm someone who works with highly ambitious people that are trying to tackle extremely difficult things.
Leon With his clients, he uses a very specific 90 day framework to achieve goals that seem impossible at first, but making them inevitable. Meet Todd Herman.
Todd Herman 90 days is about the horizon line to the motivational factor in the human spirit. And this has been proven out by multiple studies. If we set a goal in the next 90 days of you getting to $10,000 a month, It's very close in timeline. Immediately, people go, oh, boy, that would make a big difference to me right now.
Leon And I thought, well, That fits the 90 day goal series we just started. Apply was to steal his framework, share with my friends, and you guys, and maybe take credit for it. So I called over Jake and Brad, and I don't think they know what they signed up for.
Jake Camera. I'm hungry. I wanted to bring you guys together to set some goals gathered here today to set some goals because we are with PayPal. No vow.
Todd Herman What's the 1 goal that if we focus on in the next 90 days, we'll make the biggest impact on the world that you're ex existing in right now.
Jake I'm at 203. I love the way I look at 190. So I'm gonna get down to 190. I just turned 30 this year. There's just so much room for improvement, and I love improving all the time.
Jake So it's just like, say you are. I've driven. I had a very addictive personality. When I was 19, I had a knee surgery. They prescribed me way too much and way too strong of pain killers.
Jake I ended up getting hooked on pain killers for a few years. There were times where, like, I was just taking stuff on a new note it was. Then I was drinking and hooked up nicotine. Kind of like it was just trading addictions. I'm just like, I, I don't want it anymore.
Jake I don't want any more addictions. 1 of my first driven goals ever was to quit drinking alcohol. You made me bet $5000 that I wouldn't drink. And I haven't drank since, so it's been almost a year. What?
Jake That's
Leon almost a year ago. Yeah. If you had to pick 1, which 1 would it be?
Zane How do
Jake you 1 video every 3 weeks.
Zane It feels like I I've wasted so much potential over the past 5 years, and I wanna break that habit.
Jake That's why we're here. The last 3 months of the year, we're gonna Do the things that we said
Leon we're always gonna do.
Jake They're gonna last fix us. Nice. So I'm not gonna do this.
Zane We're gonna become real men.
Jake Give us the driven pills. Well, I don't know what I'm doing so. But, of course, I'm not gonna let
Leon my friends down. So Todd and I dove into his framework, and it makes sense why it's so effective.
Todd Herman It's called OPP, and it's outcome, performance based projects, and process. So outcome is the classic goal, making 10 k per
Jake 190 is where I wanna be.
Todd Herman And then you get into the performance based projects. These are the ways or this is the strategy that you're gonna go about hitting that. It's always about proving something. I'm gonna go from this to this. I'm gonna go from doing 5 push ups to 15 push ups by date.
Todd Herman Now, Jake's case, that would be setting up a sustainable workout plan.
Jake I want to get back to doing at least 4 times a week, incorporate more activity instead of like gym time, doing, like, biweekly bouldering, and then free the weekly frisbee.
Leon You definitely have potential with the bouldering. Yeah. Yeah.
Todd Herman Outcome goals, not as much control over them. Performance based projects or performance goals, you have more control over them because you're the 1 who can do them. You're the 1 who execute them. And then the process is who, what, when, where. It's the how part of it, which is basically scheduling it into the task calendar or the Google calendar for yourself.
Jake I need to take a day off every week. Better yet, 2 days off every week. I wanna take my weekends So maybe even take 3 days off. You know what? 4 days?
Jake I'm not working anymore.
Todd Herman Because the more things that I can have Leon feel like he's in control of, I can keep you in a far more calm and confident state. We're closing feedback loops more rapidly. You're learning faster than everyone else. And if you're learning faster than everyone else, that's gonna also add to your confidence that you've got within your capabilities.
Leon Since launching the 90 day goal setting 90 day goal series, we have all these new members that joined the community, entrepreneurs, athletes, artists, literally from all over the world, and it's so exciting to see. It's an interesting conversation we had in 1 of our weekly accountability calls I think may be helpful for some of you.
Zane Hello, everybody.
Jake I'm trying to hit my first 10 k button. Published 2 podcasts a week. Holyautomy, my generation. 10,000 subs.
Zane You
Leon can have a goal and plan that motivates you for
Jake a few days, but what if you don't stick to it?
Leon This is something I talked to Zane about.
Zane I have the goal and intention, of not smoking any weed the month of October, November, December. I've been smoking weed for 2 years now. I went through a successful startup exit, and then I picked it up, and it was a really nasty habit. I don't know. I've been able to successfully quit for, like, 3 90-day.
Zane But then there, the energy behind the why just seems to dissipate.
Leon What if you don't quit weed? What if you just keep it on like
Zane it would be fine is the thing. It's like
Leon It's just not as strong enough why it seems like
Jake Yeah. To quit. Exactly.
Leon People don't change when they would like to. They change where they have to. Did you watch the Dickens process video that I made? You're in this middle zone where it's fine to smoke weed. Like, what's gonna happen if you keep doing this for 10 years?
Leon Are you gonna miss out on?
Zane It would be so just aggressively straight up all the time 7, and I don't want to look back on life tomorrow and realize that I've only ever done 70% of my capacity.
Leon I made a document. 100 reasons why I actually made it a morning practice to just get really clear on that while I was going through a period where I I just didn't feel that motivated. If every morning you sit down for 15 minutes and you remind yourself why this is important think it'll make your mind marinating that. That's what really helped me, at least. Love to check-in with you again.
Zane I'll be on the call. Awesome. I'll be around.
Leon Thank you so much, guys. See you next week. But even with a strong why, sometimes we doubt whether we have what it takes. And even Todd experienced this with his highest performing clients as well. But there is a way to trick your brain into overcoming obstacles seem too big to handle.
Todd Herman Well, if you think of that 1 goal that sits at the very top of that mountain, are you built right now with the way that you see yourself? To go and achieve that thing.
Jake What's really tough for me is that I'm a very all or nothing person. I need to learn, moderate, because I'm horrible of moderation.
Todd Herman Identity was something that the best athletes in the world would use in order to help them compete and win. I started building out a work around what I called identity based performance. And along with that became the method of building an alter ego for an athlete.
Jake There's a difference between who you are and what you are. I am when I step on that court is I am that killer snake.
Todd Herman They had a persona that a character they had. This way of being that they were taking out And so I simply just codified it. I'm the person who built the black mamba for Kobe Bryant back when he was going through his challenges in 2004. Serena Williams had her own character that she took out onto Court, Christianos, and his is just simply Ronaldo.
Leon What do you think would be an identity of you that would be able to do this long term? What if your identity was being an athlete? Like, first of all, how does that sound to you now?
Jake Sounds silly. If I said, like, oh, I'm an athlete, everyone would laugh at me, including myself, because I'd be like, come on. Let's get real. I'm not an athlete.
Leon What if starting from today, what you look at yourself is I'm an athlete. How would that change your behavior? And how would it affect your ability to be 180 to £190 long term sustainably.
Todd Herman That goal is gonna act as a 4 because just the very act of going after it and focusing on it, it's gonna do something to you. Why don't we build the identity of the person that when they go after through that. It's inevitable.
Leon So if you were a £180 lean, working out 4 times a week, bolder, that make you an athlete?
Jake When you say it like that, then, yeah, I guess so.
Leon I think a lot of people think change is by first getting the result, and then you change your mind.
Zane I was
Jake like, Oh, I guess I can do that. You have to change your mind first. And then, like, when I, started YouTube, I didn't know what I was doing. I didn't really consider myself a YouTuber, really. But I did at the same time.
Jake I was like, this is, this is me now. This is what I do. Then I made it happen.
Leon The identity comes first. Yeah. And then reality catches up. It sounds like a goal is not just, like, these are just the metrics for the goal.
Jake This is how I know what I'm doing to, to reach the real goal is working, and the real goal is an identity shift.
Leon So you want to become an athlete?
Jake Yes. Yes. And then an astronaut.
Leon If your goal is to become an athlete, we should maybe do something athletic. I would like to invite you to something.
Jake But but to what? What doing. My leg just fell asleep. So I'm not an athlete. Fancy nails.
Leon Have you ever heard of
Jake high rocks? And then This looks like running. I don't I don't run. You know who runs? Athletes.
Jake I wanna be like more of like a esports athlete. HighRocks
Leon combines both running and functional workout stations. The participants run 1 kilometer. That's like 14 ounces. Followed by 1 functional workout station repeated 8 times, immersive and electrifying race, electrifying, Yeah. I think that's just like a metaphor.
Leon This is what athletes do.
Jake We could fly out together boys. That sounds brat. I want you in there too. I'm getting roped into this window.
Leon Are you in?
Jake Let's do
Leon You're an athlete, Margaret.
Jake I'm not, like Don't laugh, Brad. That's what he was worried about. Brad? I didn't even mean to hear it just happened.
Leon Now, it was just 1 thing missing. When you put alcohol, you said, Hey, I'm gonna try to put alcohol I told you, there's no try either you do it or you don't. Let's put money on it. We can set up something like this here too.
Zane No. Leon's trying to get funding for his channel.
Todd Herman Accountability should mean inevitability. It's just a forcing function to ensure that You don't get in the way of fucking gold that you said that you wanted.
Leon Brad, my hand is cold. 5 grand. How much?
Zane A match Jake.
Jake Look at me now, mom. I'm an athlete now.
Leon And I wonder if you can do it genuinely.
Jake I'm an athlete now. For real. I run races. Don't laugh, Brad. No.
Jake There's no, I got laughing
Leon at you.
Jake You're laughing at me. What the fuck? Love it. I don't want me out here, but I'll be with him. I wasn't laughing.
Jake You will
Leon always be the enemy to your goal.
Todd Herman That's why you need people around you that wanna encourage you, that wanna cheerlead you.