Summary Storytelling in PowerPoint: Learn McKinseyâs 3-Step Framework (Youtube) youtu.be
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One Line
McKinsey focuses on persuading clients to implement recommendations through stakeholder management and persuasive presentations.
Slides
Slide Presentation (6 slides)
Key Points
- McKinsey's goal in projects is to influence clients to implement recommendations through stakeholder management and persuasive slide decks
- McKinsey uses a storyline structure (SCR or SCQA) to create persuasive slide decks with a clear situation, complication, and resolution
- McKinsey's Dotdash structure in Word helps in writing and refining storylines before building PowerPoint slides
- The storyline process involves synthesizing analysis, drafting the storyline, reviewing with managers, and finalizing before building slides
- Slide decks should have a horizontal flow of action titles telling a complete story and a vertical flow where slide bodies support the action titles
Summaries
17 word summary
McKinsey prioritizes influencing clients to act on recommendations, using a stakeholder management process and persuasive slide deck.
66 word summary
McKinsey prioritizes influencing clients to act on recommendations over creating unused presentations. They use a stakeholder management process and focus on building a persuasive slide deck. The storyline is crucial, and they use the SCQA or SCR framework for structure. Word is used for storylining, and the Dotdash structure for writing storylines. McKinsey's approach centers on creating a persuasive storyline that guides clients to take action.
123 word summary
McKinsey's approach to PowerPoint presentations prioritizes influencing clients to act on recommendations rather than creating presentations that go unused. They employ a stakeholder management process and focus on building a slide deck designed to persuade the client. The storyline is crucial and influences the client, with McKinsey using the SCQA or SCR framework for structure. The SCR structure includes Situation, Complication, and Resolution, with Word used for storylining and the Dotdash structure for writing storylines. Action titles and slide bodies are created in PowerPoint, with horizontal and vertical flows considered. Overall, McKinsey's approach centers on creating a persuasive storyline that guides clients to take action, using a structured approach and iterative refinement to ensure the slide deck tells a complete and supported story.
392 word summary
McKinsey's approach to creating PowerPoint presentations is focused on influencing their clients to implement their recommendations rather than just creating a presentation that gathers dust. They use a stakeholder management process throughout the project, but ultimately, they build a slide deck designed to persuade their client to take action. The storyline underpinning the deck is the most important part and is what influences the client. Top consulting firms like McKinsey have turned storylining into a science and use a universal storyline structure called the SCQA or SCR framework.
The SCR structure consists of Situation, Complication, and Resolution. The situation introduces the topic or problem and explains its importance. The complication presents the problem and emphasizes its severity. The question is implied, asking what should be done about the problem, leading to the resolution, which offers specific solutions or recommendations to address the problem. McKinsey uses this structure in their slide decks, as demonstrated in their King County homelessness project.
The storyline process involves packaging conclusions in a persuasive way for the client. McKinsey recommends working in Word for storylining because it's easier to read and allows for iterative refinement of the storyline. The Dotdash structure, with bullet points as dots and supporting data as dashes, is used for writing storylines. Once the storyline is drafted and refined in Word, it's time to open PowerPoint and create the action titles and slide bodies.
The action titles explain the "so what" of the slide, while the slide bodies contain data and visualizations that support the action title. There are two logics or flows to consider in the slide deck: horizontal flow, where reading the action titles tells a complete story, and vertical flow, where reading the slide bodies fully supports the action titles. By using the dot dash structure in Word, it's easier to translate the storyline into action titles and slide bodies in PowerPoint.
Overall, McKinsey's approach to storytelling in PowerPoint is focused on creating a persuasive storyline that influences clients to take action. They use a structured approach, such as the SCR framework, to guide the creation of their slide decks. Storylining is done in Word using the Dotdash structure before being translated into action titles and slide bodies in PowerPoint. This method allows for iterative refinement of the storyline and ensures that the slide deck tells a complete and supported story.