Summary VRT: Embracing AI for the public good - Public Media Alliance www.publicmediaalliance.org
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One Line
VRT utilizes generative AI to enhance their workflows by creating value through news summaries, transcribing, and content monitoring.
Slides
Slide Presentation (9 slides)
Key Points
- VRT, a Belgian Flemish public broadcaster, has adopted new generative AI guidelines to dictate how it employs the technology.
- AI is changing the world significantly and is being integrated into various media workflows at VRT.
- Generative AI democratizes the creation of media, making technologies accessible to a wider audience.
- VRT's AI governance consists of three pillars: AI community, AI chapter, and AI arena.
- AI at VRT is used for creating and publishing content efficiently, automating processes, and enhancing accessibility.
- AI helps in (re)creating content, strengthening accessibility, and fact-checking to ensure content reliability.
- It is important to make AI tangible for media makers and users, empowering them to come up with solutions that enhance their media experience.
Summaries
18 word summary
Belgian broadcaster VRT uses generative AI in workflows, focusing on value creation, news summaries, transcribing, and content monitoring.
57 word summary
Belgian broadcaster VRT integrates generative AI into workflows with an AI governance based on three pillars. This enables value creation in content and process automation. AI aids in news article summaries, transcribing video material, recognizing faces and text, and monitoring content quality and reliability. VRT emphasizes understanding AI nuances, capabilities, and limitations. Tatiana Vandenplas heads innovation development.
146 word summary
Belgian Flemish public broadcaster, VRT, has integrated generative AI into its workflows, defining an AI-governance with three pillars: AI community, AI chapter, and AI arena. This allows VRT to create value through AI in content creation, process automation, and story creation. Generative AI is more accessible and disruptive, shaping the future landscape. VRT's news department is developing a prototype for automatic news article summaries. AI also assists in transcribing video material, recognizing faces and text for custom captions, and processing data for accessibility and disinformation monitoring. VRT uses AI to monitor content quality and reliability, distinguishing between real and fake content and conveying that knowledge to the public. The organization works out scenarios for each technology to identify potential applications and quick wins. It emphasizes the importance of understanding the nuances, capabilities, and limitations of AI. Tatiana Vandenplas is the Head of Innovation Development at VRT.
286 word summary
Belgian Flemish public broadcaster, VRT, has embraced new generative AI guidelines to integrate the technology into its workflows. The rise of AI presents both an opportunity and a necessity, and VRT aims to build on this evolution for the future. The organization has defined an AI-governance consisting of three pillars: AI community, AI chapter, and AI arena, enabling VRT to create value through AI in content creation, process automation, and story creation.
AI in the form of automation and generative AI is already part of various roadmaps and workflows today. Generative AI is more accessible and disruptive, defining the future landscape. VRT's news department is working on a prototype to create automatic summaries based on news articles written by journalists. AI also assists in transcribing video material, recognizing faces and text for custom captions, and processing data for purposes like accessibility and disinformation monitoring.
Additionally, AI helps VRT monitor content quality and reliability, distinguishing between real and fake content and conveying that knowledge to the public through interactive teaching packages. The organization uses AI to enable innovation and create value responsibly, in line with its public service values and legal obligations.
For each technology, VRT works out scenarios to make the possibilities more concrete, looking at potential applications that can solve problems and add value. The organization keeps a close eye on how major players are using AI to identify quick wins, such as exploring existing services like Adobe Express and Firefly. It is important to invest time and resources to understand the nuances, capabilities, and limitations of AI, as it cannot replace people but can only be replaced by people who can work with AI.
Tatiana Vandenplas is the Head of Innovation Development at VRT.
449 word summary
The Belgian Flemish public broadcaster, VRT, has adopted new generative AI guidelines to dictate how it employs the technology. AI is changing the world significantly, and VRT aims to embrace it early on. The rise of AI is both an opportunity and a necessity, and VRT has taken several steps to integrate AI into its current workflows while drafting a policy that outlines how it should be used. Generative AI makes the creation of media a democratic process, and VRT aims to build on this evolution and look to the future.
There is a distinction in AI in the form of automation and generative AI. AI is already part of various roadmaps and workflows today, concerning automating repetitive tasks. Generative AI is more accessible than any predecessor and can be used immediately. It is more disruptive and will define the future landscape. VRT has defined an AI-governance consisting of three pillars: AI community, AI chapter, and AI arena. These steps enable VRT to create value through AI in supporting content creation, automating processes, and creating new stories with existing content.
AI helps media creators work faster and more efficiently, whether writing text, editing images and videos, or customizing content for a specific channel. VRT's news department is working on a prototype that can easily create automatic summaries based on a news article written by a journalist. AI also helps to create new stories with existing content by transcribing video material, recognizing faces and text for custom captions, and splitting programs into chapters. AI makes it possible to process a lot of data for a specific purpose, from accessibility to disinformation, optimization, and personalization.
AI also helps VRT monitor the quality and reliability of content. The organization uses AI applications to distinguish what is real and what is fake and conveys that knowledge to the public through interactive teaching packages. VRT uses AI to enable innovation and create value in a responsible way, enriching the lives and society of its users in line with its public service values and legal and regulatory obligations.
For each technology, VRT works out scenarios that help make the possibilities more concrete. It looks at potential applications that can solve problems and add value. VRT keeps a close eye on how major players are using AI to identify quick wins, such as exploring existing services like Adobe Express and Firefly. It is key to remember that AI cannot replace people but can only be replaced by people who can work with AI. Instead of just adopting AI technologies, it is important to invest time and resources to understand the nuances, capabilities, and limitations of AI.
Tatiana Vandenplas is the Head of Innovation Development at VRT.