pencil

Pencil is a generative AI platform that automates the creation and testing of high-performing social media ad creatives for e-commerce brands.

Pencil leverages a proprietary dataset of $1 billion in historical ad spend to generate video and static assets tailored for platforms like Meta and TikTok. The engine analyzes brand guidelines and past performance metrics to output production-ready content in minutes rather than weeks. Brands like Sephora and Kellogg's use the system to scale creative testing, often achieving a 2x reduction in cost per acquisition (CPA) through rapid iteration. By integrating directly with Shopify and Facebook Ads Manager, Pencil closes the loop between creative production and real-time performance data.

https://www.pencil.com