Summary DIGITAL MARKETING UNTUK USAHA MIKRO KECIL MENENGAH (Studi Kasus Pada Coffeestrip Bandung) | Priyatna | Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat jurnal.unpad.ac.id
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One Line
The COVID-19 pandemic has highlighted the significance and potential of digital marketing for Indonesian MSMEs, exemplified by Coffeestrip in Bandung.
Slides
Slide Presentation (7 slides)
Key Points
- Digital marketing is being used by micro, small, and medium-sized businesses to expand their market share online.
- The COVID-19 pandemic has had a significant impact on micro, small, and medium-sized businesses in Indonesia.
- Coffeestrip, a micro, small, and medium-sized business in Bandung, utilized social media management and marketplace platforms to increase their sales.
- The creative digital marketing strategies can be effective for the retail sector.
- The economic potential of the creative industry in Indonesia is predicted to reach Rp.1.200 trillion in 2019.
Summaries
19 word summary
The COVID-19 pandemic has boosted digital marketing for Indonesian MSMEs like Coffeestrip in Bandung, emphasizing its importance and potential.
78 word summary
The COVID-19 pandemic has led to increased digital marketing for businesses, including Indonesian micro, small, and medium enterprises (MSMEs) like Coffeestrip in Bandung. Strategies such as content planning, product photography, and Instagram feed design have been implemented. The study emphasizes the importance of digital marketing for MSMEs during the pandemic, highlighting the potential of the creative economy in Indonesia. It underscores the need for businesses to adapt and explore online opportunities to increase sales and survive difficult times.
161 word summary
The COVID-19 pandemic has resulted in increased digital marketing as businesses seek new ways to sell their products. Indonesian micro, small, and medium enterprises (MSMEs) have been particularly affected by the pandemic, leading to the implementation of social media management strategies for Coffeestrip, an MSME in Bandung. These strategies included planning content, product photography, Instagram feed design, caption writing, and content uploading. The authors highlight the importance of digital marketing for MSMEs during the pandemic, particularly in the food and beverage industry. They also mention the potential of the creative economy in Indonesia. The study underscores the significance of digital marketing strategies for MSMEs in overcoming challenges posed by the pandemic and emphasizes the need for businesses to adapt and explore online opportunities. By utilizing social media platforms and creating marketplace and on-demand service platforms, MSMEs can increase sales and survive during difficult times. The study provides valuable insights into the role of digital marketing in supporting MSMEs during challenging times.
304 word summary
The COVID-19 pandemic has forced many businesses to find new ways to sell their products, leading to an increase in digital marketing. Micro, small, and medium enterprises (MSMEs) in Indonesia have been particularly affected by the pandemic, as their finances were already unstable prior to its onset. To help one MSME in Bandung, Coffeestrip, the authors implemented social media management strategies, including planning content, product photography, Instagram feed design, caption writing, and content uploading. These efforts were focused on Coffeestrip's Instagram account. Additionally, a marketplace platform (Shopee) and an on-demand multi-service platform (Gojek) were created to boost the MSME's sales.
The authors emphasize the importance of digital marketing for MSMEs during the pandemic. They note that the food and beverage industry in particular has been heavily impacted by the outbreak. Digital marketing allows businesses to expand their market share online and reach a wider audience. The authors also mention the potential of the creative economy in Indonesia, which President Jokowi believes can become a strong force for the country's economy.
The study highlights the significance of digital marketing strategies for MSMEs in overcoming the challenges posed by the COVID-19 pandemic. It emphasizes the need for businesses to adapt to the current situation and explore online opportunities. By utilizing social media platforms and creating marketplace and on-demand service platforms, MSMEs can increase their sales and survive during these difficult times.
In conclusion, digital marketing has become crucial for MSMEs in Indonesia, especially during the COVID-19 pandemic. The study focuses on one MSME, Coffeestrip, and highlights the various digital marketing strategies implemented to help the business thrive. The authors emphasize the impact of the pandemic on MSMEs and the importance of online platforms in expanding their market reach. Overall, the study provides valuable insights into the role of digital marketing in supporting MSMEs during challenging times.