Summary สร้างซอฟต์ พาวเวอร์ มองเกมยาว เปิดกว้างการตีความ “ความเป็นไทย” - TDRI: Thailand Development Research Institute tdri.or.th
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The Global Soft Power Index 2022 assesses countries' influence and reputation across seven dimensions, with the COVID-19 pandemic affecting soft power, particularly in the aspect of People & Values.
Slides
Slide Presentation (12 slides)
Key Points
- TDRI: Thailand Development Research Institute
- Global Soft Power Index 2022
- COVID-19 impact on soft power
- Categories of Global Soft Power Index: Business & Trade, Governance, International Relations, Culture & Heritage, Media & Communication, Education & Science, People & Values
- Pop culture's influence on soft power
- Mango Sticky Rice and Uncle Roger in pop culture
- Sources for more information: brandirectory.com, emerald.com, onlinelibrary.wiley.com, journals.sagepub.com, tandfonline.com
Summaries
37 word summary
The Global Soft Power Index 2022 evaluates countries' familiarity, reputation, and influence across seven dimensions. The COVID-19 pandemic has impacted soft power, particularly in the People & Values aspect. Additional resources are available on the TDRI website.
85 word summary
The Global Soft Power Index 2022 by the Thailand Development Research Institute (TDRI) assesses countries' familiarity, reputation, and influence. It examines seven dimensions, including Business & Trade, Governance, International Relations, Culture & Heritage, Media & Communication, Education & Science, and People & Values. The COVID-19 pandemic has affected soft power, especially in the People & Values aspect. Pop culture, like Mango Sticky Rice and Uncle Roger, has a significant impact. The index is accessible on the TDRI website and offers additional resources for further reading.
118 word summary
The Thailand Development Research Institute (TDRI) has released the Global Soft Power Index 2022, which measures the familiarity, reputation, and influence of countries. The index evaluates seven dimensions: Business & Trade, Governance, International Relations, Culture & Heritage, Media & Communication, Education & Science, and People & Values. The COVID-19 pandemic has had an impact on soft power, particularly in the People & Values dimension. Pop culture plays a significant role in soft power, as demonstrated by online trends such as Mango Sticky Rice and Uncle Roger. The index is a valuable resource for understanding a country's soft power and can be accessed on the TDRI website. The report also provides additional sources for further reading on the topic.