Summary AI: Yes, Hollywood, You Should Be Afraid theankler.com
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Generative AI has the underestimated potential to disrupt various industries, including Hollywood.
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- AI, specifically generative AI, has the potential to disrupt multiple industries, including Hollywood.
- AI has been at the forefront of labor negotiations with unions, raising concerns about job losses.
- Despite the hype, people may still be underestimating the impact of AI.
- Talent should resist this technology, while studios and streamers should invest in it.
- AI could impact every part of the Hollywood production process, especially during a new era of cost-cutting.
Summaries
17 word summary
Generative AI has the potential to disrupt Hollywood and other industries, but its impact is being underestimated.
37 word summary
AI: Yes, Hollywood, You Should Be Afraid. The author believes that AI, specifically generative AI, has the potential to disrupt many industries, including Hollywood. Despite the hype, the author believes that people are underestimating the impact of
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AI: Yes, Hollywood, You Should Be Afraid
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AI: Yes, Hollywood, You Should Be Afraid
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Entertainment Strategy Guy
AI: Yes, Hollywood, You Should Be Afraid
Talent should fight it and studios should invest but these two thoughts aren't contradictory
Entertainment Strategy Guy
Jul 6, 2023
Paid
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AI: Yes, Hollywood, You Should Be Afraid
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CAUTIONARY TALE
In
Black Mirror
Season Six episode Joan is Awful, Annie Murphy (left) plays tech exec Joan, whose life becomes the basis of a streaming show starring an AI-generated likeness of Salma Hayek. (Courtesy of Netflix)
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When it comes to tech hype
, its easy to be a contrarian in the face of inflated expectations of instant realignment. Im particularly proud of
my take on NFTs
when the world was saying they would change entertainment forever.
So while you might expect me to bring huge doses of skepticism to the topic of artificial intelligence, in this case
youre dead wrong.
Frankly, AI
specifically, generative AI
, or the ability of artificial intelligence to use vast amounts of data to generate new works of text, audio or visual output has genuinely impressed me. Unlike some other trends, AI seems like a disruptive force for many industries, especially Hollywood.
Thats the reason it has been at the fore of labor negotiations with the unions. AI has the potential to disrupt everything. That could mean job losses despite the unions asking for protections around its deployment. Yet, despite the hype, even now, people could still be underestimating AI. Im here today to tell you that, for once, I believe the hysteria around a technology is warranted.
In this article, I will explain:
Why AI is more than just hype and fear.
Why talent should fight this technology tooth and nail
but studios and streamers should invest (and no, this is not contradictory).
How AI could impact every part of the Hollywood production process, particularly during the new era of cost-cutting across the industry.
The timeline and sequence of how it could likely roll-out.
Why all of it worries (and excites) me enormously.
One quick caveat: Im going to avoid any policy prescriptions or political recommendations. (See here for my take
on how I would regulate AI
.)
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