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"Cashvertising" provides over 100 psychological insights and tactics used by top advertising agencies to capture attention, evoke emotions, build trust, and persuade consumers.

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Unlocking the Secrets of Effective Advertising

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Key Points

  • The input text appears to be the first few pages of a book titled "Cashvertising" by Drew Eric Whitman, which discusses over 100 secrets of ad-agency psychology to make money selling anything to anyone
  • The book claims to teach readers more about creating powerfully effective money-making advertising than their competitors will know in their entire careers
  • The book discusses the "special tricks" and consumer psychology tactics that big ad agencies use to influence people to read their ads and buy like crazy
  • The book promises that these tactics are 100% legal, ethical, and powerful, and can be used by any business, regardless of what they sell
  • The book appears to be aimed at teaching readers how to create more effective advertising and marketing campaigns

Summaries

22 word summary

"Cashvertising" reveals over 100 advertising psychology secrets to boost sales. Covers attention-grabbing, emotional appeals, trust-building, and persuasive tactics used by top agencies.

48 word summary

"Cashvertising" reveals over 100 advertising psychology secrets to help businesses sell more effectively. It covers attention-grabbing, emotional appeals, trust-building, persuasive language, and other proven tactics used by top agencies. The author promises these techniques will create far more impactful advertising for any business seeking an edge over competitors.

124 word summary

"Cashvertising" reveals over 100 secrets of ad agency psychology to help businesses make big money selling anything. The author claims these tactics, used by top New York agencies, are 100% legal and highly effective. The book covers a range of advertising psychology principles, including grabbing attention, appealing to emotions, building trust, using persuasive language, and more. Key topics include understanding buyer psychology, crafting compelling headlines, leveraging social proof, and structuring offers to maximize perceived value. The author promises these techniques, accessible to any business, will create far more effective advertising. Overall, "Cashvertising" provides an in-depth look at the psychological principles and proven tactics used by the most successful advertisers to drive results, offering a comprehensive guide for businesses seeking an edge over the competition.

308 word summary

Cashvertising is a book that reveals over 100 secrets of ad-agency psychology to help you make big money selling anything to anyone. The author, Drew Eric Whitman, claims these tactics are used by the biggest ad agencies in New York every day, and they work for any business, regardless of what is being sold.

The book promises to teach you more about creating powerfully effective, money-making advertising than your competitors will know in their entire careers. It explains that just like magicians have special tricks, today's advertising experts have their own secrets - consumer psychology and powerful methods that influence people to read ads and buy like crazy. These tactics are 100% legal, ethical, and highly effective.

The book covers a wide range of advertising psychology principles, including how to grab attention, appeal to emotions, build trust and credibility, use persuasive language, and more. Some key topics include:

- Understanding the psychology of the buyer's mind and what motivates people to take action - Crafting compelling headlines that stop readers in their tracks - Using visual elements strategically to enhance your message - Leveraging the power of social proof and testimonials - Employing scarcity and urgency to drive immediate response - Structuring your offer to maximize perceived value

The author claims these techniques are used by the top ad agencies, but they are accessible to any business owner or marketer. By applying the psychology-based strategies outlined in Cashvertising, the book promises readers will be able to create advertising that is far more effective at selling their products or services to anyone.

Overall, Cashvertising provides an in-depth look at the psychological principles and proven tactics that the most successful advertisers use to drive results. For businesses and marketers looking to gain an edge over the competition, this book offers a comprehensive guide to the secrets of ad agency psychology.

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\{"id":
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Page 1
of 209
Page 2
of 209
CA$HVERTISING
How to Use
More Than
100 Secrets
of Ad-Agency Psychology
to Make BIG
MONEY
Selling Anything to Anyone
DREW ERIC
WHITMAN
Franklin Lakes, NJ
a01 cash
front.pmd 1 10/8/2008, 4:10 PM
Page 3
of 209
Copyright 2009 by Drew Eric Whitman
All rights
reserved under the Pan-American and International Copy- right
Conventions. This book may not be reproduced, in whole or in
part, in
any form or by any means electronic or mechanical, including
photocopying, recording, or by any information storage and
retrieval
system now known or hereafter invented, without written
permission
from the publisher, The Career Press.
CASHVERTISING
EDITED AND TYPESET BY KARA
REYNOLDS
Cover design by The DesignWorks Group
Printed in
the U.S.A. by Book-mart Press
To order
this title, please call toll-free 1-800-CAREER-1 (NJ and Canada:
201-848-0310) to order using VISA or MasterCard, or for
further in- formation on books from Career Press.
The Career
Press, Inc., 3 Tice Road, PO Box 687,
Franklin Lakes, NJ
07417
www.careerpress.com
Library of
Congress Cataloging-in-Publication Data
Whitman,
Drew Eric.
Cashvertising : how to use more than 100 secrets of
ad-agency
psychology to make big money selling anything to anyone / by
Drew
Eric Whitman.
p. cm.
Includes
index.
ISBN
978-1-60163-032-2
1.
AdvertisingPsychological aspects. 2. MarketingPsycho- logical aspects.
I. Title.
HF5822.W47 2009
659.1019--dc22
2008030819
a01 cash
front.pmd 2 10/13/2008, 11:42 AM
Page 4
of 209
Want Better Results From Your Advertising?
Ad expert
Drew Eric Whitman says:
Ill
teach you more about how to create powerfully effective
moneymaking advertising than your competitors will know in
their
entire careersguaranteed!
Dear
Friend:
Did you ever see a magician saw a lady in half? A sword
swallower gobble
down a
28-inch blade? A swami walk barefoot over a bed of fiery coals?
These
tricks are amazing. Mind-boggling. And seemingly impossible.
But the
truth is, if you knew the secrets behind them, you could do
them too.
Creating
Effective Advertising Is No Different!
Because,
just as do those uncanny magicians, todays advertising ex- perts have
special tricks of their own. They use consumer psychology, pow- erful
methods that influence people to read their ads, and buy like crazy.
In fact,
New Yorks biggest ad agencies use these tactics every day. And
it doesnt
matter what their clients sell; these tricks work for every busi- ness.
Plus, theyre 100 percent legal, ethical, and powerful.
Best of all...
(Go to
next page)...
a02 cash promos.pmd 3 10/8/2008, 4:10 PM
Cashv ... g.pdf
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Copyright The Closure Library Authors. SPDX-License-Identifier:
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