Summary 2023 online holiday spending reached $221.1 billion www.digitalcommerce360.com
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Online holiday spending in the U.S. surged to $221.1 billion in 2023, marking a 4.9% growth from the previous year, with November being the peak month for shopping.
Slides
Slide Presentation (12 slides)
Key Points
- Online holiday spending reached $221.1 billion in 2023.
- The top categories by online holiday spending were electronics, apparel, furniture, groceries, and toys.
- Buy now, pay later (BNPL) was used as a payment method in more online sales than ever before, contributing $16.6 billion in online spending.
- Mobile shopping overtook desktop online sales for the first time, with 51.1% of online sales made via smartphones.
- Curbside pickup remains popular, with 18.4% of online orders using this fulfillment method.
Summaries
23 word summary
Online holiday spending in the U.S. reached $221.1 billion in 2023, growing by 4.9% from the previous year. November was the busiest month.
84 word summary
Online holiday spending in the U.S. hit a record $221.1 billion in 2023, growing by 4.9% from the previous year. November was the busiest month, with consumers spending $123.5 billion. The top five categories were electronics, apparel, furniture, groceries, and toys. Electronics had the highest discounts at 31% off. Buy now, pay later contributed $16.6 billion, and mobile shopping overtook desktop sales at 51.1%. Curbside pickup remained popular but slightly decreased. Discounting, flexible payment methods, and mobile shopping were key factors driving online sales.
148 word summary
Online holiday spending in the U.S. reached a record-breaking $221.1 billion in 2023, growing by 4.9% compared to the previous year. The majority of online holiday shopping took place in November, with consumers spending $123.5 billion during that month. The top five categories for online holiday spending were electronics, apparel, furniture, groceries, and toys. Discounting played a significant role, with electronics having the highest discounts at 31% off listed prices. Buy now, pay later (BNPL) was popular, contributing $16.6 billion in online spending during the holiday season. Mobile shopping surpassed desktop sales for the first time, accounting for 51.1% of online sales. Curbside pickup remained popular but slightly decreased compared to the previous year. Overall, the holiday season saw record spending driven by electronics, apparel, furniture, groceries, and toys. Discounting, flexible payment methods like BNPL, and the rise of mobile shopping were key factors in driving online sales.
423 word summary
Online holiday spending in the U.S. reached a record-breaking $221.1 billion in 2023, growing by 4.9% compared to the previous year. The majority of online holiday shopping took place in November, with consumers spending $123.5 billion during that month. The top five categories for online holiday spending were electronics, apparel, furniture, groceries, and toys. Popular electronic purchases included TVs, smart speakers, tablets, Bluetooth headphones, and smartwatches. Apparel sales were dominated by pajamas, sneakers, and cold-weather items.
Discounting played a significant role in driving sales, with electronics having the highest discounts at 31% off listed prices. Buy now, pay later (BNPL) was also popular among shoppers, contributing $16.6 billion in online spending during the holiday season. BNPL was used as a payment method in more online sales than ever before, increasing by 14% compared to the previous year. In November alone, U.S. consumers used BNPL for $9.2 billion in online purchases.
Mobile shopping surpassed desktop sales for the first time, accounting for 51.1% of online sales. On Christmas Day, mobile sales peaked at 65%. While curbside pickup remained popular, its usage slightly decreased compared to the previous year.
Overall, the holiday season was a significant period for BNPL use, accounting for $75 billion in online spending in 2023. Retailers relied on discounting and flexible payment methods to attract shoppers during uncertain times, resulting in record spending on key shopping days like Cyber Monday and Black Friday.
In terms of online holiday spending by category, electronics, apparel, furniture, groceries, and toys were the top categories. Electronics saw the highest discounts at 31% off listed prices. Popular purchases included TVs, smart speakers, tablets, Bluetooth headphones, pajamas, sneakers, cold-weather items, skin care serums, moisturizers, vacuums, and small kitchen appliances.
Mobile shopping saw a significant increase, with 51.1% of online sales made via smartphones. Curbside pickup remained popular, accounting for 18.4% of online orders from retailers offering the option, although its usage slightly decreased compared to the previous year.
The holiday season also witnessed a rise in the use of BNPL as a payment method. BNPL contributed $16.6 billion in online spending, a 14% increase compared to the previous year. Cyber Monday stood out as the biggest BNPL day in history, with $940 million in sales.
Overall, online holiday spending in 2023 reached record levels, driven by electronics, apparel, furniture, groceries, and toys. Discounting, flexible payment methods like BNPL, and the rise of mobile shopping were key factors in driving online sales during the holiday season. Curbside pickup remained popular but slightly decreased compared to the previous year.
454 word summary
Online holiday spending in 2023 reached $221.1 billion in the U.S., growing 4.9% compared to the previous year, according to Adobe Analytics. The majority of online holiday shopping occurred in November, with U.S. consumers spending $123.5 billion online during that month. The top five categories for online holiday spending were electronics, apparel, furniture, groceries, and toys. TVs, smart speakers, tablets, Bluetooth headphones, and smartwatches were among the most popular electronic purchases, while pajamas, sneakers, and cold-weather items dominated apparel sales. Discounting played a significant role in driving sales, with electronics having the highest discounts at 31% off listed prices. Buy now, pay later (BNPL) was also popular, contributing $16.6 billion in online spending during the holiday season.
BNPL was used as a payment method in more online sales than ever before, increasing by 14% compared to the previous year. U.S. consumers used BNPL for $9.2 billion in online purchases in November alone. Mobile shopping surpassed desktop sales for the first time, with 51.1% of online sales made via smartphones. Curbside pickup remained popular but dipped slightly compared to the previous year.
Overall, the holiday season contributed to a significant year for BNPL use, accounting for $75 billion in online spending in 2023. Retailers relied on discounting and flexible payment methods to attract shoppers during an uncertain demand environment. The strategy was successful, leading to record spending on big shopping days like Cyber Monday and Black Friday.
In terms of online holiday spending by category, electronics, apparel, furniture, groceries, and toys were the top categories. Electronics saw the highest discounts at 31% off listed prices. Some of the most popular purchases included TVs, smart speakers, tablets, Bluetooth headphones, pajamas, sneakers, and cold-weather items. Skin care serums and moisturizers, vacuums, and small kitchen appliances were also top sellers.
Mobile shopping saw a significant increase, with 51.1% of online sales made via smartphones. Mobile sales peaked on Christmas Day at 65%. Curbside pickup remained popular, accounting for 18.4% of online orders from retailers offering the option. However, its usage slightly decreased compared to the previous year.
The holiday season also saw an increase in the use of BNPL as a payment method. BNPL contributed $16.6 billion in online spending, an increase of 14% compared to the previous year. U.S. consumers used BNPL for $9.2 billion in online purchases in November alone. Cyber Monday was the biggest BNPL day in history, with $940 million in sales.
Overall, online holiday spending in 2023 reached record levels, driven by electronics, apparel, furniture, groceries, and toys. Discounting, flexible payment methods like BNPL, and the rise of mobile shopping were key factors in driving online sales during the holiday season. Curbside pickup remained popular but slightly decreased compared to the previous year.