Summary The Coolest Film Brand in the World - by Roy Price pricepoint.substack.com
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One Line
Roy Price plans to launch a streaming platform for indie films, featuring original content, short films that can be shared, and community features, with intentions to acquire A24 and Neon.
Slides
Slide Presentation (10 slides)
Key Points
- The author proposes the idea of creating a new streaming platform that consolidates the indie film space and focuses on original and interesting films.
- The streaming platform would also produce prestige TV and comedy that Hollywood seems to be backing away from.
- The author believes there is a big gap in the market for a streamer that is the clear leader in indie film and offers a unique and cool brand.
- The proposed streaming platform would have a boutique approach, offering a specific type of content rather than trying to compete with everything stores like Netflix.
- The author suggests acquiring existing companies like A24, Neon, Mubi, Miramax, and others to consolidate the indie film space and build a robust library of films and original series.
Summaries
25 word summary
Roy Price suggests a new streaming platform for indie films, including original content, shareable shorts, and community features. Acquisitions of A24 and Neon are planned.
67 word summary
Roy Price proposes a new streaming platform to consolidate the indie film space, attracting 20-25 million US subscribers. The boutique streamer would feature indie and prestige films, as well as produce original series. To retain customers, Price suggests shareable shorts and community features. Acquisitions of A24 and Neon are part of the execution strategy. The goal is to create a culturally significant and economically beneficial film brand.
149 word summary
Roy Price proposes creating a new streaming platform to consolidate the indie film space, taking advantage of Hollywood's shift away from prestige TV and comedy. He envisions a boutique streamer with a cool and fun vibe, attracting 20-25 million US subscribers. The streamer would feature indie or prestige films like "Pulp Fiction" and recent releases. Price emphasizes the need for a robust library with a mix of daring, transgressive, and lively content. He also sees an opportunity in producing the next great series. To retain customers, Price suggests experimenting with shareable shorts and incorporating community features. Acquisitions of companies like A24 and Neon in the indie film space are part of the execution strategy. Price presents a financial analysis showing revenue potential based on the streamer's unique selling proposition of acclaimed content. The goal is to create the coolest film brand in the world, economically beneficial and culturally significant.
411 word summary
Roy Price proposes creating a new streaming platform that consolidates the indie film space. Currently, indie films are spread across various streamers without a cohesive brand or home. Hollywood's shift away from prestige TV and comedy presents an opportunity to fill this gap in the market. Price envisions a streamer that becomes the clear leader in the indie film space, offering smart, interesting films and original series.
Price suggests that this new streamer should function as a boutique, offering a specific type of content rather than trying to compete with everything stores like Netflix. He envisions a boutique with a cool and fun vibe, attracting 20-25 million US subscribers. Indie or prestige films, which include classics like "Pulp Fiction" and recent releases like "Falling Leaves" and "The Holdovers," would be featured.
To make this streamer successful, Price emphasizes the need for a robust library that includes a wide range of films and series. Injecting more energy and fun into the indie film space is crucial, aiming for a mix of daring, transgressive, and lively content.
In addition to indie films, Price sees an opportunity in television. He argues that Hollywood is neglecting a certain kind of show that built premium cable and streaming prestige TV. The new streamer could cater to this demand and produce the next great series.
Price also discusses the importance of frequent engagement to retain customers. He proposes experimenting with content formats that generate shareable shorts and incorporating community features to increase engagement. Interesting podcasts and documentaries about culture and the history of film could be part of the streamer's content.
In terms of execution, Price outlines a strategy involving consolidating existing companies in the indie film space through acquisitions. Potential targets include A24, Neon, Mubi, Miramax, Spyglass, Criterion, GKids, and Landmark Theaters. A strong team and financial partner are necessary for success.
Price concludes by presenting a financial analysis of the proposed streamer. He outlines content investment, marketing, and administrative costs and presents revenue scenarios based on the number of subscribers and subscription prices. The unique selling proposition of the streamer, which includes multiple Best Picture nominees and acclaimed series, would attract a loyal audience and generate significant revenue.
Overall, Price's vision is to create the coolest film brand in the world, offering a curated selection of indie films and original series. This venture would not only be economically beneficial but also culturally significant, providing a foundation for the future of interesting films and television shows.
567 word summary
In his article "The Coolest Film Brand in the World," Roy Price proposes the idea of creating a new streaming platform that consolidates the indie film space. He argues that indie films are currently spread thinly across various streamers, lacking a cohesive brand or home. Additionally, he points out that Hollywood is backing away from prestige TV and comedy, creating an opportunity to fill this gap in the market. Price's vision is to launch a streamer that becomes the clear leader in the indie film space and offers a selection of smart, interesting films and original series.
Price suggests that this new streamer should function as a boutique, offering a specific type of content rather than trying to compete with the everything stores like Netflix. He envisions a boutique with a cool and fun vibe, attracting 20-25 million US subscribers. He defines indie or prestige films as original and distinctive films that often appear in festivals and contend for awards. He includes a wide range of films under this category, from classics like "Pulp Fiction" to more recent releases like "Falling Leaves" and "The Holdovers."
To make this streamer successful, Price emphasizes the need for a robust library that includes a wide range of films and series. He also highlights the importance of injecting more energy and fun into the indie film space, aiming for a mix of daring, transgressive, and lively content. He believes there is a gap in the market for fun films and suggests that this streamer can fill that void.
In addition to indie films, Price sees an opportunity in television. He argues that Hollywood is neglecting a certain kind of show that built premium cable and streaming prestige TV. He mentions iconic shows like "The Sopranos," "Breaking Bad," and "The Wire" and notes that these types of shows would not be made today due to changes in the industry's focus on broader audiences and avoiding elite or hard-to-write shows. Price suggests that the new streamer could cater to this demand and produce the next great series.
Price also discusses the importance of frequent engagement to retain customers. He proposes experimenting with content formats that generate shareable shorts and incorporating community features to increase engagement. He suggests including interesting podcasts and documentaries about culture and the history of film as part of the streamer's content. He even suggests the idea of acquiring Patreon to drive user visit frequency.
In terms of execution, Price outlines a strategy that involves consolidating existing companies in the indie film space through acquisitions. He mentions potential targets like A24, Neon, Mubi, Miramax, Spyglass, Criterion, GKids, and Landmark Theaters. He also discusses the need for a strong team and financial partner to make this venture successful.
Price concludes by presenting a financial analysis of the proposed streamer. He outlines the content investment, marketing, and general administrative costs and presents two revenue scenarios based on the number of subscribers and subscription prices. He believes that the unique selling proposition of the streamer, which includes multiple Best Picture nominees and acclaimed series, would attract a loyal audience and generate significant revenue.
Overall, Price's vision is to create the coolest film brand in the world, offering a curated selection of indie films and original series. He believes that this venture would not only be beneficial economically but also culturally, providing a strong foundation for the future of interesting films and television shows.