Summary Volts podcast: how the left can suck less at messaging, with Anat Shenker-Osario www.volts.wtf
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One Line
Anat Shenker-Osorio, a messaging expert, advises the left on enhancing their communication through word choice, slogans, and infrastructure development.
Slides
Slide Presentation (12 slides)
Key Points
- Effective messaging strategies for the left, including choosing the right words and slogans and building the necessary infrastructure
- Limitations of testing messages in controlled environments like focus groups and the importance of considering real-world encounters and absorption of messages
- Use of racially coded speech by the right to maintain plausible deniability and promote their vision
- Successes of the left in creating effective messaging campaigns, such as the Race-Class Narrative (RCN) and the Greater Than Fear campaign
- Suggestions for improving left's messaging, including starting with shared values and explicitly addressing race or exploited differences
- Importance of focusing on positive outcomes and framing policies effectively, such as the Green New Deal
- Need for the left to focus on positive cases and social proof, such as framing public education as "Freedom to Learn"
- Advice on political communication, including telling people what you're for instead of what you're against and avoiding constant focus on coal in climate discussions
Summaries
23 word summary
Anat Shenker-Osorio, a messaging expert, shares strategies for the left to improve their messaging by choosing the right words, slogans, and building infrastructure.
40 word summary
In this episode of the Volts podcast, Anat Shenker-Osorio, a messaging expert, discusses effective strategies for the left to improve their messaging. She highlights the importance of choosing the right words and slogans, as well as building the necessary infrastructure
554 word summary
In this episode of the Volts podcast, messaging expert Anat Shenker-Osorio discusses effective messaging strategies for the left. She emphasizes the importance of not only choosing the right words and slogans but also building the infrastructure necessary to disseminate messages effectively.
The way messages are tested in controlled environments, such as focus groups, does not accurately reflect how people encounter and absorb messages in the real world. In the real world, messages are encountered amidst the noise and chaos of our modern information system, often surrounded
Anat Shenker-Osorio discusses the limitations of polls and surveys in understanding people's thoughts, emphasizing that people can only express what they consciously think. She suggests structuring better tests by asking higher-bar questions to avoid biased responses. She also advocates
The excerpt discusses how the right effectively uses racially coded speech to maintain plausible deniability while promoting their vision of a world where certain groups know their place. It highlights the use of critical race theory and the tendency of the left to create separate messages and campaigns
The left has had success in creating effective messaging campaigns, such as the Race-Class Narrative (RCN) and the Greater Than Fear campaign in Minnesota. These campaigns involved consistent messaging across various platforms and were adopted by politicians. However, there is still a
In this podcast excerpt, Anat Shenker-Osario discusses how the left can improve their messaging. She suggests a new structure that begins with a shared value explicitly naming race or any exploited difference. This is contrasted with the standard leftist message of highlighting
Anat Shenker-Osorio discusses the importance of messaging in selling policies and highlights the need to focus on the positive outcomes. She mentions that the Green New Deal, while having potential, is not an effective phrase as it does not convey the ambition
The left needs to improve its messaging by focusing on positive cases and social proof. Anat Shenker-Osorio emphasizes the importance of framing public education as "Freedom to Learn" and highlights that around 80% of people believe children should be taught the
Anat Shenker-Osorio emphasizes the importance of messaging and framing in political communication. She advises telling people what you're for, rather than what you're against. In the context of the climate space, she points out that constantly talking about coal
Education is not the strongest predictor of political ideology; religion is. The idea that education polarization is the most meaningful data point is false. If we want to cut through a massive population, particularly white men, the key determinant is whether or not they are
The left needs to improve its messaging in order to mobilize voters and engage the Democratic base, which is largely made up of people of color. It is important to address issues of racial justice, climate change, women's rights, and immigrant rights in
Engaging the base is crucial for persuading the middle, even if the goal is to win over white people in Midwestern diners. Social proof, such as seeing people who look like them marching in protests, can change minds. The surge in
The left can improve its messaging by emphasizing the accomplishments of the voter and inspiring defiance instead of fear. In the Georgia runoff, they told their voters that their work was not done yet and that they had the power to make things happen. Fear-based messaging