Summary Hollywood Should Share Profits. Here's How theankler.com
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SAG-AFTRA seeks improved benefits and safeguards in the entertainment industry, encountering resistance from AMPTP.
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Key Points
- SAG-AFTRA is demanding higher-paying residuals, a big increase in minimums, and stronger protections against AI in Hollywood.
- SAG-AFTRA wants profit sharing, but the AMPTP is opposed to it.
- The metrics SAG wants to use for profit sharing are problematic and unlikely to work.
- Some of SAG's demands regarding residuals are likely to be unsuccessful.
- Actors currently receive streaming residuals, but SAG-AFTRA is asking for significant changes.
Summaries
16 word summary
SAG-AFTRA demands higher residuals, increased minimums, and AI protections in Hollywood, but faces opposition from AMPTP.
37 word summary
SAG-AFTRA is demanding higher-paying residuals, increased minimums to account for inflation, and stronger protections against AI in Hollywood. They want profit sharing, but the AMPTP is opposed to it. The article discusses what actors currently receive for
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Hollywood Should Share Profits. Here's How
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Entertainment Strategy Guy
Hollywood Should Share Profits. Here's How
Solving for SAG's big demand if the studios would ever agree
Entertainment Strategy Guy
Jul 20, 2023
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Hollywood Should Share Profits. Here's How
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(credit: Jorg Grueul)
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One of my favorite pieces of
strategy advice is this:
Fit your strategy on a postcard.
A strategy that can do that is usually clear and easy to understand. That often makes for great outcomes. The same could apply for negotiations.
SAG-AFTRA has a postcard strategy:
It wants higher-paying residuals that rewards top shows...
A big increase in minimums to account for inflation.
And stronger protections against AI
Kudos to SAG-AFTRA! Clear and focused. (To be clear, its total list of demands is much longer than even the WGAs, but its public messaging is crisp thanks in part to
Fran Drescher
as Messenger-in-Chief.)
I have written
a lot
about residuals: arguing
for more ratings transparency
warning about simply raising flat-rate residuals
; how Disneys
content cuts would hurt writers
(partially due to residuals); and
comparing the residual demands of the AMPTP and the WGA
Now with residuals at the heart of the dual strike, its worth looking at SAGs asks specifically.
What makes SAGs asks more than the WGAs is that it wants
profit sharing.
The AMPTP seems adamantly opposed. Residuals are a small form of that, but can play a key role in that if designed correctly.
Today Ill tell you:
What actors currently get for streaming residuals
What SAG-AFTRA asked for and why its a BIG change
The problem with the metrics SAG wants to use for profit sharing and why they wont work
Why some of SAGs asks around residuals are probably DOA
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